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Tag Archives: Mickey Mouse

June 18

June 18, 1988 – The Live Show Minnie’s Surprise Birthday Party Begins

“Mickey Mouse! You are our hero! Mickey Mouse! You’re everyone’s friend!”

On June 18, 1988, the live stage show Minnie’s Surprise Birthday Party began in Mickey’s Birthdayland in Walt Disney World. Part of the birthday celebrations to honor Mickey’s 60th birthday, the show featured Minnie Mouse welcoming guests into a special area to surprise Mickey with a party. On hand to celebrate are Donald, Goofy, Pluto, Chip, Dale, and Minnie’s next door neighbor Christy. Everyone sets to work to prepare for the party, with Goofy taking the task of baking the cake, with help from Pluto. Through a series of misadventures, everyone has a turn of baking the cake, adding stranger and stranger ingredients, with Pluto continually adding a dog bone. Finally, Mickey arrives, and is surprised by all of his friends, including the guests in the audience. The show ran until April 22, 1990, and was succeeded by Mickey’s Magical TV World on April 26, 1990.

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May 21

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May 21, 1928 – Walt Disney Files to Trademark Mickey Mouse

On May 21, 1928, Walt Disney Enterprises officially filed with the United States Patent Office, looking to trademark Mickey Mouse. After Walt lost ownership of Oswald the Lucky Rabbit, Walt Disney Enterprises was certain that they would never face a similar situation. The trademark was called a “name mark,” which protects the character against similar names and similar logos. Anything that was considered too similar to Mickey Mouse, even changing one letter of the name, would infringe on Disney’s rights. This was the one of the first of many trademarks that would be filed by the Walt Disney Company.

April 25

April 25, 1988 – Michael Eisner and Mickey Mouse Appear on the Cover of Time Magazine

“Why is this mouse smiling?”

On April 25, 1988, the cover of Time magazine featured Mickey Mouse and then-CEO Michael Eisner, along with the cover story about how Eisner had taken the company and turned it into a $3 billion dollar empire.  Eisner, who had been CEO since 1984, grew Disney holdings significantly, including expansions of Walt Disney World and Disneyland.

March 30

March 30, 2011 – Town Square Theater Opens in Magic Kingdom Park

“Go backstage as a special guest of your pal, Mickey.”

On March 30, 2011, the Town Square Theater opened in Walt Disney World’s Magic Kingdom Park. Located within the Town Square, guests can enter and meet Mickey Mouse as he acts as the Master Magician, performing magic tricks. The Town Square Theater replaced the Town Square Exposition Hall, and features references to several characters and films from the classic days. After guests meet Mickey Mouse, they can enter Box Office Gifts, where they can buy specialty park merchandise.

March 27

March 27, 1957 – The 25-Millionth Mickey Mouse Watch is Presented in Disneyland

“Walt Disney receives the 25-millionth Mickey Mouse Watch to celebrate its success.”

On March 27, 1957, the Ingersoll-Waterbury Company celebrated a milestone with the 25millionth watch featuring Mickey Mouse having been made. This watch was presented to Walt Disney in a special ceremony in Disneyland. The first Mickey Mouse watch created by the company started with a patent on May 22, 1933, with the first watches being built soon after.

March 8

March 8, 2013 – The Mickey Mouse Short Film Croissant de Triomphe Premieres Online

On March 8, 2013, the first of a new series of Mickey Mouse short films premiered online. The short, entitled Croissant de Triomphe, has Paul Rudish as its executive producer and director, bringing a new art style to the decades-old character. Rudish is known for his work with Dexter’s Laboratory and The Powerpuff Girls, both of which are known for their distinctive art style. The shorts, created as a blend of 2D hand-drawn and 3D computer animations, seek to take the classic Disney characters in new adventures worldwide. In the short film, Mickey must deliver a bag full of croissants to Minnie before her café patrons rebel; it also features a brief cameo by Cinderella and her prince.

February 2

February 2, 1950 – Mickey and Minnie Mouse Star on Cover of Western Family Magazine

On February 2, 1950, the newest issue of Western Family Magazine was released, featuring a romantic image of Mickey and Minnie Mouse kissing through a giant valentine card. The magazine featured Mickey on the cover several times, including in a Thanksgiving-themed setting back in 1945. This 1950 issue was illustrated by Hank Porter, who came to the Disney Studios in 1936, working as a publicity artist, and is well-known today for his work in creating insignias for military units during World War II.