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Tag Archives: Mickey Mouse

April 21

April 21, 2006 – The U.S. Postal Service Issues New Art of Disney Stamps

“With this stamp pane, the U.S. Postal Service honors the art of romance as imagined by Walt Disney and his studio animators.”

On April 21, 2006, the United States Postal Services issued new sheets of the popular Art of Disney stamps, featuring classic Disney characters representing a common theme. This third set in the series is titled The Art of Disney: Romance, followed the other two themes of friendship and celebrations, and features Disney couples Cinderella and Prince Charming, Lady and the Tramp, Beauty and the Beast, and of course, Mickey and Minnie. The stamps were issued in Lake Buena Vista, Florida, and were designed by David Pacheco from Burbank, California. The stamps were issued as 39 cent commemorative stamps.

March 14

March 14, 1942 – Mickey Mouse, Donald Duck, Pluto, Dumbo, and Timothy Mouse Appear on the Cover of Liberty Magazine

“Last minute double check for your income tax.”

On March 14, 1942, the cover of Liberty magazine featured popular Disney characters Mickey Mouse, Donald Duck, Pluto, Dumbo, and Timothy Mouse. The characters were used to promote an article about filing income taxes that year, as a main message at the time was that Americans’ taxes would “beat the Axis” – a line from the Donald Duck short film The New Spirit. Disney character use was high at the time to help with the war effort, with their use ranging from military insignia to full-length goodwill films, such as Saludos Amigos.

March 13

March 13, 1928 – Walt Disney Telegrams Roy Disney After Losing Oswald the Lucky Rabbit

“Don’t worry everything ok will give details when arrive”

On March 13, 1928, Walt Disney traveled back to California from New York with his wife Lillian, after negotiations with Charles Mintz about the character Oswald the Lucky Rabbit had failed. Before leaving, Walt sent a telegram to his brother Roy reading: “LEAVING TONITE STOPPING OVER KC ARRIVE HOME SUNDAY MORNING SEVEN THIRTY DON’T WORRY EVERYTHING OK WILL GIVE DETAILS WHEN ARRIVE. WALT.” This telegram is usually associated with the myth of the creation of Mickey Mouse, as Disney announced when he got back to California that he lost Oswald but they would start a new series. Walt, Roy, and friend Ub Iwerks quickly set to work on the first Mickey Mouse cartoon Plane Crazy, which was shown in a nearby movie house on May 15, 1928, though they would not have their first real hit on their hands until Steamboat Willie on November 18, 1928.

February 3

February 3, 1930 – Disney Signs First Merchandising Contract

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“…figures and toys of various materials, embodying design of comic Mice[sic] known as Minnie and Mickey Mouse, appearing in copyrighted motion pictures.”

On February 3, 1930, Roy Disney signed The Walt Disney Company’s first merchandising contract of what was to become a multi-million dollar merchandising empire. The contract was with the George Borgfeldt Company of New York, giving them the right to create figurines and toys of Mickey and Minnie Mouse; the first license that the Borgfeldt Company made was with a Swiss firm that created handkerchiefs with the characters’ likenesses. The returns on the products were not great for Disney, as they only received a 2.5% royalty on items that were 50cents or less (about $8.00 today), and 5% royalty on more expensive items.

December 23

December 23, 2015 – The Disney & Pixar Short Film Festival Premieres in Epcot

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“Join us in celebrating the rich imagination and innovation behind animated storytelling.”

On December 23, 2015, the Disney & Pixar Short Film Festival premiered in Epcot’s Magic Eye Theater. The short film festival gives a new 4D experience to three short films: Get a Horse, For the Birds, and La Luna. The theater used to host the likes of Captain EO and Magic Journeys.

December 15

December 15, 1934 – The Mickey Mouse Short Film Two-Gun Mickey Premieres in Theaters

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“On your way, cowboy. I can take care of myself.”

On December 15, 1934, the Mickey Mouse short film Two-Gun Mickey was released to theaters. It was the first short film to be directed by Ben Sharpsteen.

The short begins with Minnie riding a trail, with her horses stopping at a puddle and refusing to cross through it. As she tries to pull them forward, she lands in the puddle, much to the laughter of Mickey, who has been watching nearby. Minnie refuses his help, though he assists her anyway without so much as a thank you. Minnie continues into town, and rebuffs the advances of Pete, who is a wanted bank robber. He and his gang chase after her, and Minnie races through the desert to get away. Meanwhile, Mickey is dreaming of Minnie at his campfire, when he hears her scream nearby. Seeing that she is being chased by bandits, he and his horse race down the canyon to rescue her. Pete manages to trap Minnie up a pole, and catches her in his arms, teasing her about her thinking she can take care of herself. As the gang fires on Mickey, he is able to shoot back with gusto, defeating all of the bandits with a series of well-placed shots. He then finally finds Minnie, and fights with Pete, eventually ending up falling off the side of a cliff. Mickey and Minnie share a kiss as they ride off into the sunset, pulling an unconscious Pete behind them.

December 2

December 2, 2013 – WestJet and Disney’s Magic Plane is Unveiled

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“Keep an eye to the sky for Sorcerer Mickey…”

On December 2, 2013, airline WestJet unveiled their newest aircraft known as the Magic Plane, featuring Sorcerer Mickey on the tail. The plane is a custom-painted Boeing Next-Generation 737-800, and was painted and unveiled in Calgary, Canada. The entire plane, inside and out, is designed to tell a story and bring guests Disney magic. The plane started flying the next day on December 3, with the inaugural flight from Calgary to Orlando, Florida.