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Tag Archives: Merchandise

December 4

December 4, 1998 – A Steiff Mickey Mouse Doll Sells for $7,261 at Christie’s Auction

On December 4, 1998, Christie’s Auction House held a teddy bear themed auction at their auction house in London, South Kensington. At this auction, a rare 1930s Steiff Mickey Mouse doll was listed on the block, estimated to sell between £2,000 and £3,000 (around $3,323 to $4,985 at the time; around $5,127 to $7,691, adjusted for 2018 inflation). The doll would end up selling for £4,370 ($7,261; around $11,203 adjusted for 2018 inflation). Steiff had been creating teddy bears and specialty dolls since 1880, and was asked by Walt Disney to help create what would become an iconic Mickey Mouse doll.

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November 26

November 26, 2010 – Disney Store Holds Magical Friday Sales

“It’s a great way to save and put a little Disney Magic on the tree and under the tree this holiday season.”

On November 26, 2010, the Disney Store prepared for its own version of Black Friday, known as Magical Friday. This sale was not only limited to the physical Disney stores, but also applied to Disney Theme Park item sales on the online Disney Parks stores. Disney offered several incentives for guests, including 20% off all Disney Theme Park favorite items, including several Dooney & Bourke purses made especially for Disney Parks. Over 130 physical Disney Store locations were open at midnight as part of this Magical Friday event.

November 21

November 21, 1978 – The Library of Congress Holds the Exhibit Building a Better Mouse

“…a ground-breaking popular culture exhibition on display at the Library…”

On November 21, 1978, the exhibition Building a Better Mouse kicked off at the Library of Congress in Washington, D.C. Running until January 30, 1979, the exhibit celebrated Mickey Mouse’s 50th birthday as well as “fifty years of animation,” as it was advertised. It was curated by animation historian J. Michael Barrier, and featured over 120 items, ranging from production art, to merchandise, to books; these items were from a variety of sources, including the Disney Archives and materials already in the hands of the Library of Congress.

November 14

November 14, 2000 – The Disney Club Membership Program Launches

“Get special savings and exclusive offers when you join The Disney Club.”

On November 14, 2000, the Disney Club membership program officially launched. This club gave guests discounts on theme park tickets, merchandise, guided tours, and food and drink. This membership club replaced the long-running Magic Kingdom Club, which had been in operation since 1958. This incarnation of the club only lasted until December 31, 2003, when it was replaced by the Disney Visa Card.

November 12

November 12, 2006 – Disney Vault 28 has Grand Opening

“Picture a red-carpet grand opening of Orange County’s hippest new upscale boutique that offers funky, fashionable merchandise uniquely targeted to the fashion-savvy shopper who follows the current trends.”

On November 12, 2006, the boutique Disney Vault 28 had its red carpet grand opening in Disneyland’s Downtown Disney District, although it had already been open since October 11. Several celebrities and designers were on hand for the celebration, including Nicole Richie, Josh Henderson, and Tim Salmon of the Los Angeles Angels of Anaheim. The store sold a variety of designer-brand clothing and accessories, many in collaboration with Disney; designers included Dooney & Bourke, Tarina Tarantino, and HARVEYS for Disney Couture. The store was officially closed on September 24, 2017.

October 25

October 25, 1985 – Mickey’s Character Shop Opens in Walt Disney World’s Disney Village Marketplace

On October 25, 1985, the merchandise store Mickey’s Character Shop opened in the Disney Village Marketplace, Walt Disney World’s precursor to Downtown Disney. At the time, it was the largest Disney merchandise store in the park, and was originally founded as the only place that was devoted to Disney merchandise in the whole of the Village Marketplace. The store was also known for its large mechanical airship, which featured several Disney characters including Mickey, Donald, and Figment. Once World of Disney’s construction was completed, Mickey’s Character Shop was closed on October 2, 1996.

October 7

October 7, 2017 – The Dream Boutique Opens in Disneyland’s Downtown Disney District

“From Belle to Moana, Minnie Mouse and more, now there’s something for every little dreamer at the Dream Boutique opening this weekend in Downtown Disney District at Disneyland Resort.”

On October 7, 2017, the clothing and accessory store Dream Boutique opened in Disneyland’s Downtown Disney shopping district. The store is a merchandise-only location; unlike its predecessor Anna & Elsa’s Boutique, the store no longer offers makeovers for younger guests. Dream Boutique specialized in Disney character apparel and accessories, particularly those featuring the Disney Princesses. The Dream Boutique closed on March 18, 2018, and was replaced by the Disney Dress Shop.