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Tag Archives: The Walt Disney Company

August 22

August 22, 2006 – The Disney Community Celebration Announces Third Hotel

On August 22, 2006, the Walt Disney Company-created community Celebration, located in Osceola County, announced that they would be building its third hotel, and the largest one in the area to date. The 450-room condo hotel was to be developed by Mona Lisa Development, the U.S. affiliate of the French group Mona Lisa Hotels and Residences, in partnership with the Related Group of Florida. This was the French company’s first foray into development in the U.S., and Related Group’s first project in Central Florida. The hotel’s location was to be at the north end of the community, closest to Highway 192. This

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August 3

August 3, 1933 – The First Mickey Mouse Watch is Introduced

On August 3, 1933, the first Mickey Mouse watches were introduced for sale by the Ingersoll-Waterbury Clock Company at the low cost of $3.25 (about $64 today, adjusted for 2019 inflation). This price would eventually be lowered to about $2.95. The watch was a stroke of genius for both Ingersoll-Waterbury and Disney, with merchandising genius Kay Kamen inking a deal between the two and starting a lucrative partnership for both (and kick off the beginning of Disney’s merchandise empire). This watch also saved both companies from bankruptcy.

July 30

July 30, 1973 – Time Magazine Posts Article “Disney After Walt is a Family Affair.”

“The financial fellows think we’re going to fall on our faces without Walt…well, we’re going to fool them.”

On July 30, 1973, Time Magazine published its latest issue, featuring an article entitled “Disney After Walt is a Family Affair.” After Walt passed away in 1966, there were serious worries about how the company could survive. The article interview Roy O. Disney and talks about how the company managed to survive and thrive in the years since Walt’s death.

July 1

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July 1, 2010 – Disney Announces the Acquisition of Tapulous, Inc.

“It definitely is a strategic move and it highlights the importance we put on mobile.” – President of Disney Interactive Group, Steve Wadsworth

On July 1, 2010, Disney announced that they had purchased the mobile game company Tapulous, Inc., creator of the popular Tap Tap Revenge. This decision was made so that Disney could move into the platform for mobile games, particularly in the Silicon Valley area; it was announced that the new subsidiary would remain in Palo Alto. This is the first sort of deal of its kind for the Walt Disney Company, and began Disney’s expansion into other mobile games.

May 6

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May 6, 1991 – The Walt Disney Company Joins the Dow Jones Industrial Average

On May 6, 1991, the Walt Disney Company joined the Dow Jones Industrial Average (known as the Dow), a stock market index that tracks the value of 30 publicly owned companies from the United States. This inclusion was part of a revamp of the Dow, and was the first time an entertainment company had been added to the Dow since 1932; Paramount-Publix was briefly in the Dow from 1928 to 1932. Disney was added alongside J.P. Morgan and Caterpillar Inc., replacing Navistar International Corporation, USX Corporation, and Primerica Corporation.

March 21

March 21, 1940 – The Disney Studio Commissary Opens

Image credit: D23.com

“Many a celebrity has enjoyed dining at the commissary at the Walt Disney Studios in Burbank, including Walt Disney himself.”

On March 21, 1940, the Walt Disney Studios Commissary opened. Most studios had a commissary where actors and staff could congregate and have a meal between takes, and the Disney Studio was no different. The Disney Commissary was popular among actors, with actress Cloris Leachman raving about it in a 1979 interview. The area has undergone several changes over the years, including new décor and new menu items, although Walt’s favorite chili dish is still a staple on the menu.

March 3

March 3, 2004 – George J. Mitchell is Elected Chairman of The Walt Disney Company

On March 3, 2004, former U.S. Senator Majority Leader George J. Mitchell was elected chairman of The Walt Disney Company. Mitchell joined The Walt Disney Company in 1995, having been elected to the board; he was named the presiding director on December 3, 2002. His tenure as chairman wasn’t without controversy, as the company was going through a period of turmoil, which included the ousting of then-CEO Michael Eisner. Mitchell departed from his role at Disney on December 31, 2007.