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Tag Archives: The Walt Disney Company

September 28

September 28, 2009 – The Disney Parks Blog Launches

“Walt Disney listened as he wandered the parks. We’ll listen here.”

On September 28, 2009, the Disney Parks Blog, the official blog for all things Disney parks, launched. It was noted as the official source of the latest information of all the parks worldwide, as well as tidbits of history from Imagineers and other cast members that make the parks magical. Guests can register for an account and comment on posts, providing feedback and questions for the panel of moderators.

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September 9

September 9, 2004 – CEO Michael Eisner Releases Letter Announcing Retirement

“We are different from companies not in the entertainment field. We are a creative company, and as a result, we are so much more.”

On September 9, 2004, Michael Eisner, then-CEO of the Walt Disney Company, released a statement stating his intention to retire from his role upon the conclusion of his contract on September 30, 2006. Eisner joined the company in 1984 alongside Frank Wells, and the two were able to bring the Walt Disney Company to a new level of success and resurgence. The letter also alluded to certain issues the board had been facing in the recent years, but Eisner assured stakeholders that the board would remain committed to its goals, and Eisner would never lose his love for Disney.

August 22

August 22, 2006 – The Disney Community Celebration Announces Third Hotel

On August 22, 2006, the Walt Disney Company-created community Celebration, located in Osceola County, announced that they would be building its third hotel, and the largest one in the area to date. The 450-room condo hotel was to be developed by Mona Lisa Development, the U.S. affiliate of the French group Mona Lisa Hotels and Residences, in partnership with the Related Group of Florida. This was the French company’s first foray into development in the U.S., and Related Group’s first project in Central Florida. The hotel’s location was to be at the north end of the community, closest to Highway 192. This

August 3

August 3, 1933 – The First Mickey Mouse Watch is Introduced

On August 3, 1933, the first Mickey Mouse watches were introduced for sale by the Ingersoll-Waterbury Clock Company at the low cost of $3.25 (about $64 today, adjusted for 2019 inflation). This price would eventually be lowered to about $2.95. The watch was a stroke of genius for both Ingersoll-Waterbury and Disney, with merchandising genius Kay Kamen inking a deal between the two and starting a lucrative partnership for both (and kick off the beginning of Disney’s merchandise empire). This watch also saved both companies from bankruptcy.

July 30

July 30, 1973 – Time Magazine Posts Article “Disney After Walt is a Family Affair.”

“The financial fellows think we’re going to fall on our faces without Walt…well, we’re going to fool them.”

On July 30, 1973, Time Magazine published its latest issue, featuring an article entitled “Disney After Walt is a Family Affair.” After Walt passed away in 1966, there were serious worries about how the company could survive. The article interview Roy O. Disney and talks about how the company managed to survive and thrive in the years since Walt’s death.

July 1

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July 1, 2010 – Disney Announces the Acquisition of Tapulous, Inc.

“It definitely is a strategic move and it highlights the importance we put on mobile.” – President of Disney Interactive Group, Steve Wadsworth

On July 1, 2010, Disney announced that they had purchased the mobile game company Tapulous, Inc., creator of the popular Tap Tap Revenge. This decision was made so that Disney could move into the platform for mobile games, particularly in the Silicon Valley area; it was announced that the new subsidiary would remain in Palo Alto. This is the first sort of deal of its kind for the Walt Disney Company, and began Disney’s expansion into other mobile games.

May 6

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May 6, 1991 – The Walt Disney Company Joins the Dow Jones Industrial Average

On May 6, 1991, the Walt Disney Company joined the Dow Jones Industrial Average (known as the Dow), a stock market index that tracks the value of 30 publicly owned companies from the United States. This inclusion was part of a revamp of the Dow, and was the first time an entertainment company had been added to the Dow since 1932; Paramount-Publix was briefly in the Dow from 1928 to 1932. Disney was added alongside J.P. Morgan and Caterpillar Inc., replacing Navistar International Corporation, USX Corporation, and Primerica Corporation.