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July 1

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July 1, 2010 – Disney Announces the Acquisition of Tapulous, Inc.

“It definitely is a strategic move and it highlights the importance we put on mobile.” – President of Disney Interactive Group, Steve Wadsworth

On July 1, 2010, Disney announced that they had purchased the mobile game company Tapulous, Inc., creator of the popular Tap Tap Revenge. This decision was made so that Disney could move into the platform for mobile games, particularly in the Silicon Valley area; it was announced that the new subsidiary would remain in Palo Alto. This is the first sort of deal of its kind for the Walt Disney Company, and began Disney’s expansion into other mobile games.

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