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Tag Archives: Announcement

September 9

September 9, 2004 – CEO Michael Eisner Releases Letter Announcing Retirement

“We are different from companies not in the entertainment field. We are a creative company, and as a result, we are so much more.”

On September 9, 2004, Michael Eisner, then-CEO of the Walt Disney Company, released a statement stating his intention to retire from his role upon the conclusion of his contract on September 30, 2006. Eisner joined the company in 1984 alongside Frank Wells, and the two were able to bring the Walt Disney Company to a new level of success and resurgence. The letter also alluded to certain issues the board had been facing in the recent years, but Eisner assured stakeholders that the board would remain committed to its goals, and Eisner would never lose his love for Disney.

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August 22

August 22, 2006 – The Disney Community Celebration Announces Third Hotel

On August 22, 2006, the Walt Disney Company-created community Celebration, located in Osceola County, announced that they would be building its third hotel, and the largest one in the area to date. The 450-room condo hotel was to be developed by Mona Lisa Development, the U.S. affiliate of the French group Mona Lisa Hotels and Residences, in partnership with the Related Group of Florida. This was the French company’s first foray into development in the U.S., and Related Group’s first project in Central Florida. The hotel’s location was to be at the north end of the community, closest to Highway 192. This

June 15

July 15, 2005 – Disney Announces Finding Nemo Submarine Voyage Attraction

“The submarines are coming back to Disneyland in an all-new adventure.” – President of Walt Disney Parks and Resorts, Jay Rasulo

On July 15, 2005, Disney officially announced that the attraction Finding Nemo Submarine Voyage was going to be built in Disneyland’s Tomorrowland. This was one of the first major theme park projects for the then-new CEO Bob Iger, and was a reimagining of the popular Submarine Voyage attraction built in 1959. The attraction was notable for bringing the world of Finding Nemo to the attraction, combining 3D animation with the reality of the underwater world. The attraction would officially open on June 11, 2007.

July 1

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July 1, 2010 – Disney Announces the Acquisition of Tapulous, Inc.

“It definitely is a strategic move and it highlights the importance we put on mobile.” – President of Disney Interactive Group, Steve Wadsworth

On July 1, 2010, Disney announced that they had purchased the mobile game company Tapulous, Inc., creator of the popular Tap Tap Revenge. This decision was made so that Disney could move into the platform for mobile games, particularly in the Silicon Valley area; it was announced that the new subsidiary would remain in Palo Alto. This is the first sort of deal of its kind for the Walt Disney Company, and began Disney’s expansion into other mobile games.

June 10

June 10, 2008 – Disney Announces Plans to Stream Movies Online

The Wonderful World of Disney, the venerable prime-time TV show originally hosted by Walt Disney himself, is getting its geek on.”

On June 10, 2008, Disney.com released a statement that they planned to stream several of the studio’s full-length feature films online. The announced plan was that these films would be shown on the Saturday night program The Wonderful World of Disney, and then be shown for free on the online platform. The schedule included Pixar favorites Finding Nemo and Monsters, Inc., as well as films Haunted Mansion, Confessions of a Teenage Drama Queen, Princess Diaries 2, Freaky Friday, and Peter Pan.

May 8

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May 8, 1991 – Disney Announces Plans for Disneyland Expansion

On May 8, 1991, Disney officially announced their plans for a $3-billion expansion to Disneyland, including a second theme park that was going to be called Westcot. Also announced in this expansion was a shopping district with hotels. Westcot was to be California’s version of Epcot, a park dedicated to science, technology, and innovation, but with a more modern, Californian look to it. Unfortunately, the park ran into issues, particularly with its placement in the city of Anaheim. The initial failure of Disneyland Paris also led to the Westcot project being shelved in 1995.

May 6

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May 6, 1991 – The Walt Disney Company Joins the Dow Jones Industrial Average

On May 6, 1991, the Walt Disney Company joined the Dow Jones Industrial Average (known as the Dow), a stock market index that tracks the value of 30 publicly owned companies from the United States. This inclusion was part of a revamp of the Dow, and was the first time an entertainment company had been added to the Dow since 1932; Paramount-Publix was briefly in the Dow from 1928 to 1932. Disney was added alongside J.P. Morgan and Caterpillar Inc., replacing Navistar International Corporation, USX Corporation, and Primerica Corporation.

March 31

March 31, 1999 – Disney Completes Purchase of the California Angels

On March 31, 1999, the Walt Disney Company completed its purchase of the California Angels baseball team, following the death of actor Gene Autry. Disney first announced its intentions in buying a stake in the baseball team on May 18, 1995, purchasing about 25% from Autry, who was the owner of the team. Disney finished their acquisition of this stake almost a year later in 1996, and Disney Sports Enterprises became the team’s Managing General Partner. Disney also invested about $100 million in renovating the Anaheim Stadium, which was completed in 1998. Although Disney bought the entire team in 1999, they would eventually sell the team on May 22, 2003.

March 3

March 3, 2004 – George J. Mitchell is Elected Chairman of The Walt Disney Company

On March 3, 2004, former U.S. Senator Majority Leader George J. Mitchell was elected chairman of The Walt Disney Company. Mitchell joined The Walt Disney Company in 1995, having been elected to the board; he was named the presiding director on December 3, 2002. His tenure as chairman wasn’t without controversy, as the company was going through a period of turmoil, which included the ousting of then-CEO Michael Eisner. Mitchell departed from his role at Disney on December 31, 2007.

February 23

February 23, 2004 – Fortune Magazine Reports: Disney is America’s Most Admired Entertainment Company

“That other entertainment industry executives recognized this by voting Disney No. 1 in our industry is a tribute to the hard work of our incredible creative and dedicated cast members and employees.” – Michael Eisner, Disney Chairman and CEO

On February 23, 2004, Fortune Magazine published a list of America’s Most Admired Companies, with The Walt Disney Company taking the number one spot. This list was based on a survey of top members of the entertainment industry, including executives, directors, and securities analysts. 2003 had been a year of growth for the company, particularly through investments in live action films (such as the first installment of the Pirates of the Caribbean series), as well as the continued success of their partner studio Pixar (which released Finding Nemo in that year). Stocks also rose 43% during the calendar year.