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Tag Archives: Walt Disney Company

May 21

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May 21, 1928 – Walt Disney Files to Trademark Mickey Mouse

On May 21, 1928, Walt Disney Enterprises officially filed with the United States Patent Office, looking to trademark Mickey Mouse. After Walt lost ownership of Oswald the Lucky Rabbit, Walt Disney Enterprises was certain that they would never face a similar situation. The trademark was called a “name mark,” which protects the character against similar names and similar logos. Anything that was considered too similar to Mickey Mouse, even changing one letter of the name, would infringe on Disney’s rights. This was the one of the first of many trademarks that would be filed by the Walt Disney Company.

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April 2

April 2, 1940 – The First Sales of Disney Common Stock are Offered

On April 2, 1940, the first common stocks of Walt Disney Productions were offered to the public. The offerings were released with 6% cumulative convertible preferred shares; common stock offerings were about $5 a share (almost $89 when adjusted for inflation). The sales of stocks went on to raise $3.5 million for the company. On November 12, 1957, the company would be listed on the New York Stock Exchange.

March 24

March 24, 2014 – Disney Buys Maker Studios

“Mickey Mouse became a YouTube giant on Monday.”

On March 24, 2014, the Walt Disney Company announced that it had completed a deal to acquire the YouTube-based video supplier Maker Studios for $500 million. The acquisition deal also includes a stipulation that Disney would pay an additional $450 million if the aggressive growth targets are met. Disney’s acquisition was mainly about expanding its distribution and programming channels, as Maker manages over 50,000 YouTube channels, including Epic Rap Battles of History and PewDiePew. There were concerns over the acquisition, as analysts believe that Maker operates in the red due to its proceeds coming from ads across their channels. However, Disney will operate the studio under the financial area of the company until it is ready to serve the other business units.

January 18

February 18, 2011 – Disney Acquires Togetherville Social Network

On February 18, 2011, Disney completed their acquisition of the social network Togetherville. The network, aimed at kids aged 13 and younger, was created by Mandeep Dhillon and Rajveer Tut, and released in a public beta version on May 19, 2010. The intent of the site was to provide children the experience of Facebook, but within the confines of an age-appropriate environment that allows parents to moderate their children’s connections. With this acquisition, Dhillon became the Vice President of TogetherVille, as well as Vice President of Strategy at Disney Interactive. The Togetherville network was discontinued in March, 2012.

November 17

November 17, 1999 – Disney Stockholders Approve Whole Acquisition of Infoseek

On November 17, 1999, Disney stockholders approved the plans for The Walt Disney Company to acquire the remaining stock of Infoseek, making it a wholly-owned subsidiary. 43% of the outstanding common stock of the company had been purchased a year prior; this, combined with Disney’s acquisition of Starwave Corp., helped create the portal service GO Network, which featured search engines, email, and news. With Disney completely owning Infoseek, the company merged with Buena Vista Internet Group, and stocks for the GO.com portal began trading on the New York Stock Exchange the next day. The portal was eventually closed on March 1, 2001.

November 7

November 7, 2011 – Disney and YouTube Announce Partnership Deal

“…[we need to] bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer.” – Co-President of Disney Interactive, James A. Pitaro

On November 7, 2011, Disney and YouTube announced a new partnership to help both companies grow in electronic prominence. The $10-15 million dollar deal would feature Disney Interactive Media creating an original digital video series, with the first planned series being based on the popular app “Where’s My Water?” YouTube was looking for credibility with parents, while Disney was looking to boost web traffic and sales through their own website as well as the joint channel. YouTube also announced that their plan was to act as a neutral distributor and not move into the role of a production company.

October 28

October 28, 2013 – The Network Fusion Launches

“Pop Culture. Satire. News. This is Fusion.”

On October 28, 2013, the ABC and Univision joint network Fusion officially launched. ABC and Univision announced on February 11 their plans to create a channel that would feature topics of interest to American Hispanic teenagers; it was Univision’s first foray into the world of English-language programming. In 2016, ABC sold its stake of Fusion to Univision, making Univision the sole owner through the Fusion Media Group.