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March 10

March 10, 1935 – The New York Times Publishes Article: “Mickey Mouse Emerges as Economist”

“One touch of Mickey makes the whole world grin in a very dark hour.”

On March 10, 1935, the New York Times ran an article entitled “Mickey Mouse Emerges as Economist,” with the tagline about how the phenomenal popularity of the character led to “victories in the field of business man and banker.” The article not only spoke to his appeal in the entertainment field across the world, but to the business side as well, especially calling out marketing genius Kay Kamen. The article also featured a picture of Walt Disney, a plush Mickey Mouse, and a mountain of fanmail.

 

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February 23

February 23, 2004 – Fortune Magazine Reports: Disney is America’s Most Admired Entertainment Company

“That other entertainment industry executives recognized this by voting Disney No. 1 in our industry is a tribute to the hard work of our incredible creative and dedicated cast members and employees.” – Michael Eisner, Disney Chairman and CEO

On February 23, 2004, Fortune Magazine published a list of America’s Most Admired Companies, with The Walt Disney Company taking the number one spot. This list was based on a survey of top members of the entertainment industry, including executives, directors, and securities analysts. 2003 had been a year of growth for the company, particularly through investments in live action films (such as the first installment of the Pirates of the Caribbean series), as well as the continued success of their partner studio Pixar (which released Finding Nemo in that year). Stocks also rose 43% during the calendar year.

February 4

February 4, 1958 – The Wall Street Journal Publishes Article “Disney’s Land: Dream, Diversify – and Never Miss an Angle”

“Integration is the key word around here: we don’t do anything in one line without giving a thought to its likely profitability in our other lines.”

On February 4, 1958, an article entitled “Disney’s Land: Dream, Diversify, and Never Miss an Angle” appeared in the Wall Street Journal. Written by Mitchell Gordon, the article looks at the integration of business lines within the Disney Company, using the recent release of Sleeping Beauty as an example; the film’s release also spawned success in book, tv, record, and park profits. The article also takes a look at the intricacies of the company’s employees as more than just “movie moguls,” but innovators of various fields. The article was also sent to the company’s shareholders, as it was seen as an accurate description of how the company worked across business lines.

December 23

December 23, 1966 – TIME Magazine Releases the Article “Walt Disney: Images of Innocence”

“Disney was dead, but not his vision of innocence, nor the dreams he made.”

On December 23, 1966, the newest issue of TIME Magazine was released, featuring an article about Walt Disney. This article was released a little over a week since Disney passed from lung cancer, and spoke to his impact on the world through his optimism and innocence that shone through his works. There is a quick summation of his successes, ranging from Mickey Mouse to the True-Life Adventures, while noting that critics had an issue with Disney being unable to “accept the end of innocence.” However, the article ends with the hope that Disney provided through his life, and how it still exists through the multitude of areas he worked, including Disneyland.

August 17

August 17, 1992 – Annette Funicello Appears on the Cover of People Magazine

“To the first wave of kiddies raised on TV, she was simply Annette – the name emblazoned in block letters across the front of her memorable Mouseketeers turtleneck.”

On August 17, 1992, famed Mouseketeer Annette Funicello appeared on the cover of People Magazine, announcing that she had been diagnosed with multiple sclerosis (MS). Funicello had been suffering from the disease since 1987, and told the interviewer that she history of how she discovered she had the disease, how quickly the disease flared up, and how the tabloids came looking for answers, thinking she had a drinking problem or worse. This interview was Funicello’s way of bringing attention to the disease, as well as clearing up any rumors of her personal life.

August 15

August 15, 1955 – Disneyland Appears in Life Magazine

Image Credit: http://vintagedisneylandtickets.blogspot.com/2008/05/disneyland-in-life-august-15-1955.html

“Uncle Walt packs his new park with the stuff children’s dreams are made on.”

On August 15, 1955, Life Magazine was released, featuring a four-page article on the opening of Disneyland, a few months after it had opened. The article featured pictures of early park attractions, and described the chaos that was opening day, with over 20,000 guests trying to mill about the park. The article covers the Golden Horseshoe (known as a “children’s saloon”), Casey Jr. as it passes by the canal, and a large image of Sleeping Beauty’s Castle.

July 24

July 24, 2009 – Stan Lee’s Time Jumper Motion Comic is Released

“‘Time Jumper’ is more than a typical superhero. He’s a trend-setting breakthrough across all media; a hero for today’s digital age and tomorrow’s multiplatform entertainment.” – Stan Lee

On July 24, 2009, the motion comic Stan Lee’s Time Jumper premiered online. A partnership between comic creator Stan Lee and Walt Disney Home Entertainment, the series follows secret agent Terry Dixon, who works for the government organization HUNT, while using a cell phone/time machine created by his father to search for his missing brother Sam. Each section of the comic was a five-minute episode, complete with music, voice acting, and fast-paced storyboarding.