October 4, 1982 – Epcot Appears on Fortune Magazine
“The success of Epcot is critical to Disney’s future prosperity, for the fabled entertainment company has recently suffered unaccustomed reverses.”
On October 4, 1982, the issue Fortune came out, with a cover story about the upcoming EPCOT Center at Walt Disney World called “Disney Gambles of Tomorrow.” The cover featured an image of Spaceship Earth, the symbol of the park. EPCOT was a risk for the Walt Disney Company; at this time in the company’s history, the future of Disney did not look bright, and the animated features were not able to reach the same heights as they had in their heyday. EPCOT, which stood for Experimental Prototype Community of Tomorrow, was one of the final projects Walt had worked on before his passing, and the company was placing heavy expectations on its success, as seen in the Fortune article.