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Tag Archives: Magazine

March 14

March 14, 1942 – Mickey Mouse, Donald Duck, Pluto, Dumbo, and Timothy Mouse Appear on the Cover of Liberty Magazine

“Last minute double check for your income tax.”

On March 14, 1942, the cover of Liberty magazine featured popular Disney characters Mickey Mouse, Donald Duck, Pluto, Dumbo, and Timothy Mouse. The characters were used to promote an article about filing income taxes that year, as a main message at the time was that Americans’ taxes would “beat the Axis” – a line from the Donald Duck short film The New Spirit. Disney character use was high at the time to help with the war effort, with their use ranging from military insignia to full-length goodwill films, such as Saludos Amigos.

November 6

November 6, 1937 – Mickey Mouse, Donald Duck, and Goofy Appear in Collier’s Magazine

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“Why Your Car is Safe”

On November 6, 1937, the three Disney characters Mickey Mouse, Donald Duck, and Goofy appeared on the front cover of Collier’s Magazine. Collier’s was known as a magazine for social reform, and the article featuring the Disney characters was no different; Mickey, Donald, and Goofy were the illustration for the article “Why Your Car is Safe” by Captain Eddie V. Rickenbacker. The characters were used for all sorts of articles and advertisements around the 1930s, when they were in the height of their popularity.

September 13

September 13, 1999 – Discover Magazine Acquired by Disney

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“Science for the curious.”

On September 13, 1999, Disney acquired the science magazine Discover, which was originally created by Time, Inc. The magazine was originally created in 1980 by Time Magazine editor Leon Jaroff, who discovered that Time would sell the most issues when the cover featured a something scientific. The magazine changed hands several times before the Disney acquisition, in which Disney added it to the Disney Publishing group and moved the main office to join Disney’s in Burbank. Disney would eventually sell the magazine to Bob Guccione Jr. and other private equity partners in 2005.

June 13

June 13, 1960 – Hayley Mills Appears as Pollyanna on the Cover of Life Magazine

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“A pert and perfect Pollyanna.”

On June 13, 1960, actress and Disney Legend Hayley Mills was featured on the cover of Life Magazine as the titular film character Pollyanna. The film was a success with film critics since its release in May, with the article focusing on young Mills, who would go on to win the Academy Juvenile Award for the role.