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Tag Archives: Publicity

September 15

September 15, 1967 – LIFE Magazine Publishes Article on Pirates of the Caribbean

“The Disneyland cutthroats are a brawling band of computerized robots that look and move about like real people but lack even the spark of human decency that pirates are supposed to have had.”

On September 15, 1967, an article in the issue of LIFE Magazine covering the Pirates of the Caribbean attraction was released. Entitled “Anyone for Yo-ho-ho?,” the article featured pictures of the audio-animatronic pirates (and the jail guard dog), with an explanation of how the attraction came to be, as well as an explanation of audio-animatronics.

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April 4

April 4, 1938 – Life Magazine Features Article on Snow White Model Marjorie Belcher

“Miss Belcher was the model – a real-life Snow White who enacted all the scenes of the story, so that animators could study her expressions and poses.”

On April 4, 1938, the newest issue of Life Magazine was released, and featured a special article about Marjorie Belcher, the live-action model for the character of Snow White. Belcher’s performance wasn’t seen by moviegoers, but this piece publicized her acting skills, particularly as she was seen acting several scenes. The article notes that the hardest scene to make was the “running through the forest scene,” with several pictures showing Belcher running fearfully in a field. Photos were also seen of Belcher’s co-star and model for Prince Charming, Louis Hightower.

March 10

March 10, 1935 – The New York Times Publishes Article: “Mickey Mouse Emerges as Economist”

“One touch of Mickey makes the whole world grin in a very dark hour.”

On March 10, 1935, the New York Times ran an article entitled “Mickey Mouse Emerges as Economist,” with the tagline about how the phenomenal popularity of the character led to “victories in the field of business man and banker.” The article not only spoke to his appeal in the entertainment field across the world, but to the business side as well, especially calling out marketing genius Kay Kamen. The article also featured a picture of Walt Disney, a plush Mickey Mouse, and a mountain of fanmail.

 

January 14

January 14, 1938 – The New York Daily News Publishes Review of Snow White and the Seven Dwarfs

“The entire audience seemed to fall under the magic spell which Walt Disney and his staff of clever magicians wove with great artistry on the screen.”

On January 14, 1938, the day after the animated feature Snow White and the Seven Dwarfs had its East Coast premiere at Radio City Music Hall, Kate Cameron of the New York Daily News published a glittering review alongside an image of Snow White and her bird friends chasing the hag out of the Dwarfs’ cottage. The review was simply glowing, calling the audience “spellbound,” while noting that mostly adults attended the screening and were enraptured with the animated performances. The review also notes the music as “excellent,” the adaptation as “delightful,” and the voices having been selected “judiciously.” The film was awarded four stars for children, and four stars for adults.

August 15

August 15, 1955 – Disneyland Appears in Life Magazine

Image Credit: http://vintagedisneylandtickets.blogspot.com/2008/05/disneyland-in-life-august-15-1955.html

“Uncle Walt packs his new park with the stuff children’s dreams are made on.”

On August 15, 1955, Life Magazine was released, featuring a four-page article on the opening of Disneyland, a few months after it had opened. The article featured pictures of early park attractions, and described the chaos that was opening day, with over 20,000 guests trying to mill about the park. The article covers the Golden Horseshoe (known as a “children’s saloon”), Casey Jr. as it passes by the canal, and a large image of Sleeping Beauty’s Castle.

July 9

Posted on

July 9, 1955 – The New York Times Publishes Article on Disneyland

“Fantastic Amusement Park, at Cost of $16,500,000, to Open July 18.”

On July 9, 1955, an article ran in the New York Times about the soon-to-open Disneyland theme park. Entitled “Disneyland Gets its Last Touches,” the article focused on Walt Disney’s vision for a brand new type of amusement park, to which the article wrote “For its appellation ‘amusement park’ is inadequate, for it has no banalities as roller coasters, Ferris wheels, and dodge-‘ems in a milieu of honky-tonk.” This was one of many articles used to promote this new type of park, which was seen as very different from the amusement parks of its time.

June 24

June 24, 1938 – Walt Disney Appears on Cover of Family Circle

“Walt Disney talks, mostly of his animals, and the author learns new facts about them.”

On June 24, 1938, Walt Disney graced the cover of The Family Circle magazine. Following the success of Snow White and the Seven Dwarfs, Walt is interviewed about the success of the film and the characters he’s created, ranging from Mickey Mouse to characters from the successful Silly Symphonies series of short films. The cover of the magazine featured a smiling Walt surrounded by images of Donald Duck.