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March 10

March 10, 1935 – The New York Times Publishes Article: “Mickey Mouse Emerges as Economist”

“One touch of Mickey makes the whole world grin in a very dark hour.”

On March 10, 1935, the New York Times ran an article entitled “Mickey Mouse Emerges as Economist,” with the tagline about how the phenomenal popularity of the character led to “victories in the field of business man and banker.” The article not only spoke to his appeal in the entertainment field across the world, but to the business side as well, especially calling out marketing genius Kay Kamen. The article also featured a picture of Walt Disney, a plush Mickey Mouse, and a mountain of fanmail.

 

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