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Tag Archives: 1950s

November 2

November 2, 1954 – Look Magazine Publishes “Here’s Your First View of Disneyland”

“Walt Disney’s imagination is running wild again.”

On November 2, 1954, Look Magazine published one of the first articles about Walt’s pet project, Disneyland. Aptly titled “Here’s Your First View of Disneyland,” the article featured an early version of the map of Disneyland, along with an explanation of the Disneyland program on ABC and some of the proposed areas of the park. Some of the projects that were listed never materialized in Disneyland, but the ideas were repurposed for other Disney theme parks.

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October 31

October 31, 1955 – The Scamp Daily Comic Strip Begins

On October 31, 1955, the first Scamp daily comic was published. Scamp was the offspring of the characters Lady and Tramp from the animated feature film Lady and the Tramp, and began being featured in the Treasury of Classic Tales Lady and the Tramp comic starting July 10; it was soon decided that Scamp was popular enough to lead his own daily comic. The comic was drawn by Dick Moores, with Ward Greene, script writer for the animated film and author of the short story “Happy Dan, The Whistling Dog” on which the film was based, providing the text and story. Greene would also go on to write a novelization of the film that was released two years before the film was released. The Scamp comic would run until June 19, 1988.

October 8

October 8, 1957 – The Maxwell House Coffee House Closes

“Famous Disneyland serves Maxwell House coffee exclusively”

On October 8, 1957, the Maxwell House Coffee House, located in Disneyland, closed. Located in Town Square, the coffee house opened on December 1, 1955. Though this particular coffee house lasted close to two-years, it didn’t close down entirely, but changed sponsorship from Maxwell House to Hills Brothers, a San Francisco-based coffee brand.

September 25

September 25, 1957 – The Disneyland Episode “Adventure in Wildwood Heart” Premieres

On September 25, 1957, the episode of the Disneyland anthology series, titled “Adventure in Wildwood Heart” premiered on ABC. The episode was inspired by the filming for the True Life Fantasy Perri, which was based on the 1938 novel Perri: The Youth of a Squirrel by Felix Salten (who also wrote the book Bambi, a Life in the Woods which would inspire the animated feature film Bambi). Inspired by the surroundings of Utah – particularly that of Uinta National Forest – the crew took to calling the area Wildwood Heart. The episode explained the three-year process it took to film all the footage for the film, as described by film producer Winston Hibler. The episode was directed by Hamilton S. Luske.

September 17

September 17, 1954 – The Special Short Film Once Upon a Wintertime is Released to Theaters

“On the frozen pond folks are swaying, sweetheart, who cares? We’ll have more fun sleighing behind two chestnut mares.”

On September 17, 1954, the special short film Once Upon a Wintertime was released to theaters. The short was originally a segment of the 1948 package film Melody Time; like many of the package film segments, it was shown later as a stand-alone segment to be shown before Disney feature films. The short is narrated in song by singer Frances Langford, with the song written by Bobby Worth and Ray Gilbert.

Set in the 1800s, the short begins with the picture of two lovebirds, transitioning into them sitting in a carriage and traveling through a winter wonderland, with many a pair of animals following their journey, including a pair of rabbits. The pair stop at the nearby pond for skating, and things go well for both the human and rabbit couples. Both males then decide to show off to their mates, but have unintended bad consequences that drive the women away. As the women leave, they wander onto thin ice, and the men race to rescue them from falling down a waterfall on patches of the ice. With help from the carriage horses, some squirrels, and some birds, the women are saved and placed in the arms of their mates. The pairs drive off together, and the short ends back on the portraits of the human couple, with the frame closing as they share a kiss.

August 22

August 22, 1956 – The Carefree Corner Opens in Disneyland

On August 22, 1956, the Carefree Corner guest registration area opened on Disneyland’s Main Street. As guests traveled from all over the world to visit the park, the area contained special guest books for each state in the United States, along with several other countries, in which guests could sign. The area also acted as the main information hub on Main Street, offering guests guidebooks when they were first made available in 1965. The area closed in 1985, and was replaced with Card Corner until 1988, when it picked up the Carefree Corner moniker again until 1994.

August 11

August 11, 1955 – Casa de Fritos Opens in Disneyland

“Enjoy delicious Mexican foods at Casa de Fritos”

On August 11, 1955, the restaurant Casa de Fritos opened in Disneyland’s Frontierland. Serving Mexican food, the restaurant was famed for its specialty vending machine where kids could get a bag of Fritos chips by the Frito Kid. Guests could order dishes such as Frito Chili Pie for 55 cents, three tamales for 35 cents, and a Mexican combination plate for only $1.00; Fritos were provided for free with every dish. The restaurant was given an upgrade and a new name – Casa Mexicana – on October 1, 1982, and would go on to become Rancho del Zocalo on February 6, 2001.