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Tag Archives: Promotional

July 11

July 11, 2011 – Perry the Platy-Bus Starts Journey with Celebration in New York City

“During ‘Perry the Platy-bus On Tour,’ fans are invited to marvel at nearly 4,000 pounds of Perry (complete with a bill, tail, and googly eyes), come aboard, play the exciting new Unity 3D video game…sing Perry-oke and more.”

On July 11, 2011, a special event was held in New York City to kick off the cross-country tour of Perry the Platy-Bus, a promotional bus designed to look like Phineas and Ferb character Perry the Platypus. Celebrating, and promoting, the upcoming television movie Phineas and Ferb: Across the 2nd Dimension, the bus would make its way from New York to Comic-Con in San Diego. In attendance in New York to wish the bus well on its journey were Phineas and Ferb creators Dan Povenmire and Jeff “Swampy” Marsh, voice of Perry the Platypus Dee Bradley Baker, and voice of Isabella Alyson Stoner.

May 26

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May 26, 1990 – The Merchandise Spot Calling Dick Tracy Opens in Disney’s Hollywood Studios

“Starring YOU…in your screen test debut.”

On May 26, the themed merchandise spot Calling Dick Tracy opened in Disney’s Hollywood Studios park. Located on Hollywood Boulevard, the store was created to promote the live-action feature film Dick Tracy, which opened on June 15, 1990. The store gave guests a chance to star in their own Dick Tracy adventure and take home a video version. The store eventually closed on January 12, 1991, and was replaced with Legends of Hollywood.

March 31

March 31, 2012 – The Avengers-Themed Monorail Debuts in Walt Disney World

“…our partners at Marvel Studios are bringing Marvel’s The Avengers to Walt Disney World Resort this spring!”

On March 31, 2012, the day after the official announcement on the Walt Disney Parks Blog, the newly designed Avengers-themed monorail, affectionately known as the “Avengerail,” debuted in Walt Disney World. Featuring characters played by actors Robert Downey Jr. (Iron Man), Chris Evans (Captain America) and Chris Hemsworth (Thor), the monorail promoted the film, which was scheduled to be released on May 4, 2012.

November 11

November 11, 1946 – Walt Disney Appears in Armistice Day Parade in Georgia

“Out of the past of every nation has come its folklore: simple tales handed down from generation to generation and made immortal by such names as Aesop, the brothers Grimm, and Hans Christian Anderson.”

On November 11, 1946, an Armistice Day parade was held in Atlanta, Georgia; Walt Disney made a special appearance in the parade, as he was there to promote his upcoming film Song of the South, which was to premiere the next day. Disney had worked extensively with the family of author Joel Chandler Harris, original author of the Uncle Remus Stories, since he acquired the rights in 1939, and had visited Atlanta often to get a feel for the area where the stories were set. The parade featured several floats and bands, as well as representations of the characters from the upcoming film.

July 25

July 25, 2008 – Bolt Across America Fundraiser Kicks Off in New York City

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“I have always been an animal lover and I am a huge believer in what the ASPCA does to help make a difference for animals in need.” – Miley Cyrus

On July 25, 2008, the cross-country fundraising event Bolt Across America kicked off in New York City. The event, promoting Disney’s newest animated feature film Bolt, was held in conjunction with the ASPCA to raise funds and awareness for shelter animals across the United States. Disney Channel star Miley Cyrus, who plays the character Penny in the film, was on hand to kick off the event, which featured four people in giant hamster wheel-like contraptions to roll across the country to raise funds.

June 13

June 13, 1960 – Hayley Mills Appears as Pollyanna on the Cover of Life Magazine

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“A pert and perfect Pollyanna.”

On June 13, 1960, actress and Disney Legend Hayley Mills was featured on the cover of Life Magazine as the titular film character Pollyanna. The film was a success with film critics since its release in May, with the article focusing on young Mills, who would go on to win the Academy Juvenile Award for the role.

April 28

April 28, 2012 – Mickey Mouse Makes Special Appearance at Yankee Stadium

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“On April 28, Mickey Mouse appeared at Yankee Stadium in time to catch a baseball game.”

On April 28, 2012, as a way to promote the arrival of the cruise ship Disney Magic in New York City, Mickey Mouse, dressed as a Disney Cruise Line captain, made a special appearance in Yankee Stadium. Along with the Disney Cruise Line sponsoring the game that day, Disney also donated 100 tickets to the Boys and Girls Club. In addition, Yankees center fielder Curtis Granderson took some time to pose with Mickey on the mound of the field.