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Tag Archives: Promotional

October 4

October 4, 1982 – Epcot Appears on Fortune Magazine

“The success of Epcot is critical to Dis­ney’s future prosperity, for the fabled ­entertainment company has recently suf­fered unaccustomed reverses.”

On October 4, 1982, the issue Fortune came out, with a cover story about the upcoming EPCOT Center at Walt Disney World called “Disney Gambles of Tomorrow.” The cover featured an image of Spaceship Earth, the symbol of the park. EPCOT was a risk for the Walt Disney Company; at this time in the company’s history, the future of Disney did not look bright, and the animated features were not able to reach the same heights as they had in their heyday. EPCOT, which stood for Experimental Prototype Community of Tomorrow, was one of the final projects Walt had worked on before his passing, and the company was placing heavy expectations on its success, as seen in the Fortune article.

October 1

October 1, 1955 – Mickey Mouse Appears on the Cover of TV Guide

“Mickey And His Club”

On October 1, 1955, to promote the new show Mickey Mouse Club, a picture of Mickey in his bandleader outfit, along with some snapshots from the show, graced the cover of TV Guide. The guide covered the week of October 1 – October 7. The show was scheduled to premiere that week on October 3rd on ABC.

August 14

August 14, 1942 – The New York Times Runs Review of Bambi

“The children at the Music Hall yesterday were content again; form all over the darkened house childish laughter broke forth continuously and one or twice childish tears and boohoos. For Bambi has come to town and with it the Music Hall has again become a children’s fairyland.”

On August 14, 1942, the day after the animated feature film Bambi premiered at Radio City Music Hall, the New York Times ran its favorable review of the film. The reviewer admired the characters, specifically Thumper and Flower, the colors of the woodland, and the story; however, the reviewer does muse of why Disney has cartoons at all, as “one cannot combine naturalism with cartoon fantasy.” Even with the concern about going too far into realism, the reviewer still notes that, even through his own “churlish exceptions,” many will love Bambi.

July 24

July 24, 2009 – Disney’s Christmas Train Arrives at Union Station

Disney’s A Christmas Carol is a thrilling, multi-sensory movie directed by Robert Zemeckis that takes the classic Dickens tale to the big screen like never before.”

On July 24, 2009, Disney’s A Christmas Carol Train Tour arrived at Union Station in Chicago, Illinois. Sponsored by Hewlett Packard and Amtrak, and promoting the upcoming film A Christmas Carol, the train was scheduled to stop in 40 cities through 36 states, ranging from New Mexico to New York. The train also gave guests a sneak peek at the movie, with a glimpse at the character designs and cutting-edge technology.

July 19

July 19, 2011 – Lightning McQueen Joins Lights, Motors, Action! Extreme Stunt Show

“We just received word that Disney’s famous racecar is revved up and ready to make his debut performance in the show beginning today.”

On July 19, 2011, the Lights, Motors, Action! Extreme Stunt Show attraction welcomed the Pixar character Lightning McQueen as its newest member of the show in Hollywood Studios Park. This cameo performance was part of the promotions for the Pixar film Cars 2, where Lightning and pal Mater are joined by secret agent Finn McMissile. After enjoying this themed performance, guests could meet Lightning and Mater at the Winner’s Circle area nearby. The attraction completely closed on April 2, 2016.

June 20

June 20, 1996 – Big Thunder Barbecue Becomes the Festival of Foods

On June 20, 1996, the Big Thunder Barbecue was renamed Festival of Foods, renamed and rethemed to promote the animated feature film The Hunchback of Notre Dame. It reverted back to the Big Thunder Barbecue on May 30, 1997.

June 13

June 13, 1996 – The Specialty Shop The Sanctuary of Quasimodo Opens in Disneyland

On June 13, 1996, the specialty merchandise shop The Sanctuary of Quasimodo opened in Disneyland’s Fantasyland area. The shop replaced the Disney Villains shop (which itself replaced Briar Rose Cottage, Mickey’s Christmas Chalet, and Merlin’s Magic Shop). The Sanctuary of Quasimodo was created to promote the animated feature film The Hunchback of Notre Dame, and featured a vignette in the window of Quasimodo ringing the bells of Notre Dame. The shop closed on February 9, 1997, and was replaced by the Knights Shop.