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Tag Archives: Promotional

January 9

January 9, 1977 – The New Mousketeers Perform at Super Bowl XI

“Ladies and gentlemen, the entire audience of Super Bowl XI presents from the Rose Bowl in Pasadena, a greeting to the world of peace, joy, and love.”

On January 9, 1977, Super Bowl XI was held at the Rose Bowl in Pasadena, California. This halftime show was produced by Disney, and was used to promote the revamp of the Mickey Mouse Club by featuring the New Mousketeers performing alongside the LAUSD All-City Band. The presentation centered around the theme of the it’s a small world attraction, including the themes of “peace, joy, and love.” For the first time in a halftime show, the audience of the game was invited to participate through the waving of colored placards.

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January 2

January 2, 1938 – The First Episode of the Mickey Mouse Theater of the Air Airs

“Who’s afraid of ra-di-o, ra-di-o, ra-di-o?”

On January 2, 1938, the first episode of the radio program Mickey Mouse Theater of the Air aired on NBC. It was a musical-variety series aimed at children, and was sponsored by Pepsodent. The program was created to promote the upcoming full-length feature animation film Snow White and the Seven Dwarfs, and featured Walt Disney as the voice of Mickey Mouse, Clarence Nash as Donald Duck, Thelma Boardman as Minnie Mouse, Stuart Buchanan as Goofy, and Florence Gill as Clarabelle Cow. Each episode featured the characters in a different story, with the first story featuring the tale of Robin Hood. The twentieth, and final, episode aired on May 15th.

October 8

October 8, 2010 – The ElecTRONica Promotion Event Kicks Off in Disney California Adventure

“This will be a cool opportunity to peek inside the world of this movie, and it’s available only to visitors of Disney California Adventure park.”

On October 8, 2010, as part of the promotions for the live action feature film Tron: Legacy, the event ElecTRONica kicked off within Disney California Adventure park. The event featured a nighttime dance party; a bar called End of the Line Club; and Flynn’s Arcade, which featured a variety of arcade games from the 1980s. The dance party also featured a variety of live performers amidst the glowing accessories and laser displays. The event ended on April 15, 2012, and was replaced by the Mad T Party.

September 23

September 23, 2010 – The “Let the Memories Begin” Campaign Begins for Disney Parks

“Has a moment ever hugged you and never let go?’

On September 23, 2010, Disney Parks’ newest campaign, entitled “Let the Memories Begin” began running. Guests were encouraged to share their experiences and memories of time at a Disney Park, which were used in a variety of media sources, including print ads, television promotions, and a website dedicated to the campaign. The campaign ended in 2011.

May 14

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May 14, 2009 – Characters from Up Appear in Hollywood Studios

“Adventure is out there!”

On May 14, 2009, characters from the upcoming Pixar animated feature Up made their first appearance in Walt Disney World’s Hollywood Studios Park. The characters – Carl Fredericksen, Russell, and Dug – were on hand to greet guests near the Sorcerer’s Hat before moving to their regular location the following day in the Magic of Disney Animation attraction. After the film’s promotions ended, the characters were moved to Animal Kingdom.

February 20

February 20, 2011 – The First TV Spot for Cars 2 Premieres During Daytona 500

“When you’re in over your headlights, only friends can be trusted.”

On February 20, 2011, the first television promotional advertisement for Pixar’s newest animated feature film, Cars 2, premiered during the broadcast of the Daytona 500. The spot gave viewers a glimpse of the action in the international feature, and introduces the character Finn McMissile, voiced by actor Michael Caine. The spot also heavily featured the character Mater, voiced by comedian Larry the Cable Guy. It was then announced that the film would be released on June 24th of that year.

August 18

August 18, 2008 – The Jonas Brothers Unveil Their Wax Figures as Madame Tussauds

On August 18, 2008, the popular Disney Channel stars and pop boy band the Jonas Brothers unveiled their wax figure likenesses at Madam Tussauds in Washington DC. Fans of the band showed up to see the unveiling and to meet the boys – and their statues – in person. The statues, a testament to the band’s popularity, also acted as promotion for the band’s upcoming album A Little Bit Longer.