February 4, 1958 – The Wall Street Journal Publishes Article “Disney’s Land: Dream, Diversify – and Never Miss an Angle”
“Integration is the key word around here: we don’t do anything in one line without giving a thought to its likely profitability in our other lines.”
On February 4, 1958, an article entitled “Disney’s Land: Dream, Diversify, and Never Miss an Angle” appeared in the Wall Street Journal. Written by Mitchell Gordon, the article looks at the integration of business lines within the Disney Company, using the recent release of Sleeping Beauty as an example; the film’s release also spawned success in book, tv, record, and park profits. The article also takes a look at the intricacies of the company’s employees as more than just “movie moguls,” but innovators of various fields. The article was also sent to the company’s shareholders, as it was seen as an accurate description of how the company worked across business lines.