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Tag Archives: Online

November 7

November 7, 2011 – Disney and YouTube Announce Partnership Deal

“…[we need to] bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer.” – Co-President of Disney Interactive, James A. Pitaro

On November 7, 2011, Disney and YouTube announced a new partnership to help both companies grow in electronic prominence. The $10-15 million dollar deal would feature Disney Interactive Media creating an original digital video series, with the first planned series being based on the popular app “Where’s My Water?” YouTube was looking for credibility with parents, while Disney was looking to boost web traffic and sales through their own website as well as the joint channel. YouTube also announced that their plan was to act as a neutral distributor and not move into the role of a production company.

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December 1

December 1, 2010 – Disney Weddings Launches the Blog Ever After

EverAfter

“Inspiration can come from many different styles; just imagine hearing from wedding experts every week on the industry trends and tips.”

On December 1, 2010, the Disney Weddings line launched their official blog titled Ever After. The blog was announced with a special YouTube video, celebrating Disney Wedding’s platinum anniversary. The blog’s focus is on special key elements in creating a wedding either at a Disney location, or with Disney-inspired elements. Categories range from entertainment, inspiration boards, and to wedding ABC’s.

February 21

February 21, 1996 – Disney.com Goes Live

070116_mainatt_site

“The official home for all things Disney.”

On February 21, 1996, the first online offering from Disney, known as Disney.com, went live. The purpose of the site was to provide information pertaining to all things Disney, including past, present, and upcoming feature films, offerings from the assorted television channels, information about the theme parks, and showcases of Disney merchandise. Since the live date, the site has undergone several changes, including a major overhaul that was announced by CEO Bob Iger in 2007. A new service called Disney Xtreme Digital (Disney XD) was unveiled the same year, but was later de-emphasized and removed to become the name of a new Disney digital cable channel.