March 24, 2014 – Disney Buys Maker Studios
“Mickey Mouse became a YouTube giant on Monday.”
On March 24, 2014, the Walt Disney Company announced that it had completed a deal to acquire the YouTube-based video supplier Maker Studios for $500 million. The acquisition deal also includes a stipulation that Disney would pay an additional $450 million if the aggressive growth targets are met. Disney’s acquisition was mainly about expanding its distribution and programming channels, as Maker manages over 50,000 YouTube channels, including Epic Rap Battles of History and PewDiePew. There were concerns over the acquisition, as analysts believe that Maker operates in the red due to its proceeds coming from ads across their channels. However, Disney will operate the studio under the financial area of the company until it is ready to serve the other business units.