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Tag Archives: 2010s

March 30

March 30, 2011 – Town Square Theater Opens in Magic Kingdom Park

“Go backstage as a special guest of your pal, Mickey.”

On March 30, 2011, the Town Square Theater opened in Walt Disney World’s Magic Kingdom Park. Located within the Town Square, guests can enter and meet Mickey Mouse as he acts as the Master Magician, performing magic tricks. The Town Square Theater replaced the Town Square Exposition Hall, and features references to several characters and films from the classic days. After guests meet Mickey Mouse, they can enter Box Office Gifts, where they can buy specialty park merchandise.

March 25

March 25, 2017 – The Restaurant Plazma Ray’s Diner Opens in Tokyo Disneyland

プラズマ・レイズ・ダイナーのイメージ1

On March 25, 2017, the quick service restaurant Plazma Ray’s Diner opened in Tokyo Disneyland’s Tomorrowland area. The backstory for the restaurant is that it is part of an intergalactic diner chain named after its founder and owner. The restaurant features dishes such as glove shaped chicken bao, vegetable curry rice bowl, and a yogurt mousse cake. The restaurant also currently features several Star Wars themed desserts.

March 24

March 24, 2014 – Disney Buys Maker Studios

“Mickey Mouse became a YouTube giant on Monday.”

On March 24, 2014, the Walt Disney Company announced that it had completed a deal to acquire the YouTube-based video supplier Maker Studios for $500 million. The acquisition deal also includes a stipulation that Disney would pay an additional $450 million if the aggressive growth targets are met. Disney’s acquisition was mainly about expanding its distribution and programming channels, as Maker manages over 50,000 YouTube channels, including Epic Rap Battles of History and PewDiePew. There were concerns over the acquisition, as analysts believe that Maker operates in the red due to its proceeds coming from ads across their channels. However, Disney will operate the studio under the financial area of the company until it is ready to serve the other business units.

March 20

March 20, 2015 – The Smokejumpers Grill Opens in Disney California Adventure

“Before your hunger blazes out of control, combat your fiery appetite with favorites like chili cheeseburgers, smokin’ onion rings and more.”

On March 20, 2015, the Smokejumpers Grill quick-service restaurant opened in the Grizzly Creek Airfield area of Disney California Adventure. Replacing the Taste Pilots’ Grill, the restaurant fits in with the theme of the airfield by basing it off of the men and women who fight the California wildfires. The menu features “classic” dishes, including a bacon cheeseburger, Campfire Chili Cheeseburger, and chili cheese fries made with bison and black beans.

March 14

March 14, 2013 – Walt Disney World Announces Disney Springs

“Our fundamental goal is to create a welcoming, comfortable space where families can enjoy time together and instantaneously feel right at home.”

On March 14, 2013, Walt Disney World, and Walt Disney Company COO Tom Staggs, officially announced the revamp of the former Downtown Disney area, now known as Disney Springs. The shopping area was to be expanded significantly, with the number of stores jumping from 75 to over 150. Staggs announced that this would be a massive undertaking that would open in phases, and the whole area would consist of four districts: Town Center, The Landing, Marketplace, and West Side.

March 12

March 12, 2013 – The Fantasy Faire Area Opens in Disneyland

“Visit the Disney Princesses at Royal Hall, attend live shows, shop, snack and revel in pure fairytale enchantment!”

On March 12, 2013, the Fantasy Faire village area opened in Disneyland, replacing the former Carnation Plaza Gardens. The area features a new character meet and greet where guests can meet the Disney Princesses, along with a special theater that shows dramatic retellings of the stories Beauty and the Beast and Tangled. Guests can also get special pastry snacks from Maurice’s Treats, an old-style snack wagon, and buy princess-themed souvenirs from the store Fairy Tale Treasures.

March 11

March 11, 2010 – The First Disney Premier Passports are Offered

“It’s called ‘Disney Premier Passport’ and it’ll feature the same benefits you get with the ‘premium’ annual passes for Disneyland and Walt Disney World Resorts…”

On March 11, 2010, the Disney Premier Passports were officially offered for guests. These special annual passes give guests the annual pass perks for all American Disney parks. Guests area able to not only get unlimited admission to the six Florida parks (including the two water parks) and two California parks, but are able to get free parking and special Disney publication subscriptions.

March 8

March 8, 2013 – The Mickey Mouse Short Film Croissant de Triomphe Premieres Online

On March 8, 2013, the first of a new series of Mickey Mouse short films premiered online. The short, entitled Croissant de Triomphe, has Paul Rudish as its executive producer and director, bringing a new art style to the decades-old character. Rudish is known for his work with Dexter’s Laboratory and The Powerpuff Girls, both of which are known for their distinctive art style. The shorts, created as a blend of 2D hand-drawn and 3D computer animations, seek to take the classic Disney characters in new adventures worldwide. In the short film, Mickey must deliver a bag full of croissants to Minnie before her café patrons rebel; it also features a brief cameo by Cinderella and her prince.

March 7

March 7, 2016 – The Attraction Luigi’s Rollickin’ Roadsters Opens in Disney California Adventure

“Buckle up – you’re in for a lively ride when these Italian imports roll, reel an’ kick up their wheels in Cars Land!”

On March 7, 2016, the Cars Land attraction Luigi’s Rollickin’ Roadsters opened in Disney California Adventure. Based on the Pixar film Cars, the attraction is sponsored by Alamo car rental. Set in Italy, guests can board a car and “dance” to Italian music, with the cars spinning and moving around; each car has a personal set of moves.

March 6

March 6, 2011 – Mars Needs Moms Has Red Carpet Premiere at El Capitan Theater

On March 6, 2011, the Walt Disney Pictures 3D motion-capture film Mars Needs Moms had its red carpet premiere at the Disney-owned El Capitan Theater. The premiere was attended by the stars of film, including Seth Green and Joan Cusack; also in attendance was Berkeley Breathed, the author of the book upon which the movie was based; Disney Channel stars Mitchel Musso, Jake T. Austin, and Adam Irigoyen; and producer Robert Zemeckis, among others. The film was generally released five days later.