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Tag Archives: Walt Disney Company

November 26

November 26, 2014 – Disney Announces Deal with Turner Classic Movies

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“Disney films and other programming have been seen a little bit on TCM, but not much. It will be exciting to dig into the vault and see classic Mickey Mouse, Donald Duck, [and] ‘The Wonderful World of Disney.’”

On November 26, 2014, the Walt Disney Company formally announced an agreement with Turner Classic Movies (TCM), creating a deal that would benefit both media companies. TCM would help update and sponsor the Hollywood Studios attraction The Great Movie Ride, while Disney would present vintage shows and movies from the Disney Vault in a special programming block on the classic cable channel called “Treasures from the Disney Vault.” Disney and TCM have worked together in several situations prior to the deal, including a TCM Classic Cruise on the Disney Magic cruise ship, as well as a joint hosting of the screening of Mary Poppins at the El Capitan Theatre; however, this was TCM’s first foray into experiential marketing, particularly with their inclusion in The Great Movie Ride attraction.

November 12

November 12, 1957 – Disney is Added to the New York Stock Exchange

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“Based upon Disney’s returns OTC and on the NYSE, Disney probably has the ‘happiest’ shareholders on Earth.” – Business Insider

On November 12, 1957, the Walt Disney Company’s first stocks were listed on the New York Stock Exchange. The stock closed at $13.75 on its first day ($118.14 when adjusted for 2016 inflation), and managed to jump to a close of $59.50 in April of 1959 ($493.64 when adjusted for 2016 inflation). Since its introduction in the NYSE, Disney stock has been of the top performers, with an initial $1 investment in 1957 estimating to be worth at least $5000 today.

September 7

September 7, 1984 – Ron Miller Resigns as President and CEO of the Walt Disney Company

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“All of this activity in the last six months is not purely attributable to Ron Miller. The directors had a voice in all of this.” – Harold Vogel, analyst with Merrill Lynch, Inc.

On September 7, 1984, after mounting pressure from the board of directors and a dismal series of events for the company, Ron W. Miller announced his resignation as President and CEO of the Walt Disney Company, which was accepted unanimously. The final six months of Miller’s command were bleak at best, with Saul P. Steinberg threatening to takeover the company; the company faced criticism in paying $325 million to Steinberg to keep the company intact. The company also faced problems in terms of the fare that they released; Miller had the idea to release more provocative fare, which was met with mixed criticism within the company. While the creation of Touchstone Films would prove to be a boon for the company, the earlier releases with this new provocative, innovative lens were financially disastrous. It would be shortly after this that Michael Eisner and Frank Wells would be named as CEO and President, respectfully, and the company would start seeing a turnaround in its success.

November 30

November 30, 2003 – Roy E. Disney Resigns

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“It is with deep sadness and regret that I send you this letter of resignation from the Walt Disney Company, both as Chairman of the Feature Animation Division and as Vice Chairman of the Board of Directors.”

On November 30, 2003, Roy E. Disney effectively announced his resignation from the Walt Disney Company in a letter addressed to then CEO Michael Eisner. Though Eisner’s early years with the company had been prosperous, it was after the passing of company president Frank Wells that tensions mounted between Eisner and Disney. In a three-page handwritten letter delivered to Eisner’s Manhattan residence, Disney laid out seven specific grievances he had with Eisner’s leadership, ranging from poor quality in the theme parks, to loss of company morale through micro-managing. Disney remained off the board until 2005, when Eisner stepped down and Bob Iger was named as the new CEO; Disney rejoined the board as a non-voting Director Emeritus and consultant.

October 16

October 16, 1923 – The Walt Disney Company Officially Starts

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“The first of this series, the title of which has been changed…is now in production and in all probability I will have this subject to you by December 15th.”

On October 16, 1923, the Walt Disney Company was officially started after Walt and Roy Disney signed a distribution contract with film distributor Margaret Winkler. The deal was for six Alice Comedies, priced at about $1,500 each (about $21,000 in 2015), plus six further comedies at $1,800 each (about $25,000 in 2015), as well as the option for two more series. Winkler, who had been interested in the Alice Comedies since seeing the then-unfinished short film Alice’s Wonderland, requested that the little girl in the short (Virginia Davis) be in the upcoming films; Walt was able to convince Davis’ parents to move the family to California from Kansas City. The signing of the contract has been named as the official start of the Disney we know and love today.

February 21

February 21, 1997 – Club Disney Opens

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“Imagination-powered play site”

On February 21, 1997, the first of five children’s play centers known as Club Disney opened in Thousand Oaks, California. It was billed as an exploratory entertainment area for children aged between four and ten, along with their parents. There were four themed areas within Club Disney: Pal Around Playground, Curiosity Castle, Starring You Studio, and the Chat Hat. Activities for the kids ranged from dressing up in Disney costumes, to playing in an enormous jungle gym, to exploring the latest CD-ROM activities. One other club opened in California, as well as one in Colorado, and two in Arizona. After the five clubs were established, Disney Corporate determined that there was not enough return on investment, and closed all five clubs in November of 1999. The name now belongs to play areas established within Disney park resorts.

June 25

June 25, 1969 – The Walt Disney Educational Materials Co. is Incorporated

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“Building thinkers every day.”

On June 25, 1969, the Walt Disney Company production asset The Walt Disney Educational Materials Company was incorporated. The company went through several name changes, finally settling on Disney Educational Productions, a moniker they still use today. For over 60 years, the company has provided educators with Disney educational films and materials, with several being nominated and/or awarded with honors from several organizations. The company’s materials fall under five main categories: Disneynature, Social Studies, Language & Arts, Math & Science, and Health & Safety; a sixth category is listed with all programs containing scientist Bill Nye.

February 10

February 10, 1951 – Current Walt Disney Company Chairman and Chief Executive Officer Bob Iger is Born

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“Animation has always been the heart and soul of the Walt Disney Company and it is wonderful to see Bob Iger and the company embrace that heritage by bringing the outstanding animation talent of the Pixar team back into the fold…we applaud and support Bob Iger’s vision.” – Roy E. Disney

On February 10, 1951, Robert A. Iger was born in Long Island, New York. He graduated from Ithaca College with a Bachelor of Science degree, and soon after became a weatherman for a local station. In 1974, Iger began working for the American Broadcasting Company and rose through the ranks to become President of the ABC Network Television group in 1993. In 1996, he was named Chairman of the ABC Group, officially joining the Disney senior management team; in 1999, he was also named the President of Walt Disney International. As President, Iger was instrumental in the expansion of Disney’s presence in the rest of the world. This complimented his work as the Chairman of the ABC Group, which had him overseeing all broadcast projects, including a merger between Capital Cities/ABC and the Walt Disney Company.

In 2000, Iger was named Disney’s President and Chief Operating Officer under Michael Eisner, filling a role that had been vacant since the departure of Michael Ovitz in 1997. On March 13, 2005, Disney announced that Iger would be assuming the role of Chief Executive Officer, which came into effect on October 1, 2005. Since then, Iger has been instrumental in several key acquisitions for the Walt Disney Company, beginning with the 2006 Pixar acquisition for $7.4 billion. Iger has also been lauded for the reacquisition of Disney’s first major star, Oswald the Lucky Rabbit, from NBC Universal by releasing Al Michaels from his ABC contract to join NBC Sports. Iger has also helped Disney acquire Marvel Comics in 2009, and more recently Lucasfilm in 2012. In 2011, it was announced that Iger would be named the Chairman of Disney following the March 2012 retirement of Chairman John Pepper.

August 14

August 14, 1995 – Michael Ovitz is Named President of the Walt Disney Company

“Mr. Ovitz described the meeting [with Michael Eisner] as ‘an interesting way to start my career at the Walt Disney Company.’”-David Teather, in The Guardian on October 27, 2004

On August 14, 1995, Michael Ovitz was named the new president of the Walt Disney Company by Disney chairman Michael Eisner. After co-founding the Creative Arts Agency in 1975, Ovitz resigned his position there in 1995 to accept the Disney position. However, he grew frustrated with the role as the second-in-command to Eisner, along with the scrutiny from the media, and announced his resignation on December 27, 1996, which became effective on January 31, 1997. His severance package included $38 million in cash and about $131 million in stock. He was succeeded by Robert Iger.

May 31

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May 31, 1991 – Disney Press Publishes Its First Book: 101 Dalmatians: A Counting Book

Image credit: Amazon.com

“Disney Press publishes a broad list of titles for children – from infants to tweens – that celebrate and expand the worlds of favorite Disney characters, films, and television programs.”

Disney Press, a department of Disney Publishing Worldwide, released its first book on May 31, 1991. It was titled 101 Dalmatians: A Counting Book. The purpose of Disney Press is to release Disney-themed children’s books, with the audience ranging from infants to tweens. The subjects cover all aspects of Disney franchises, from Disney Fairies to Disney Pixar films. Some of their featured titles include The Princess and the Frog: Tiana’s Cookbook – Recipes for Kids, Disney Bedtime Favorites, Meet the Cars, and Phineas and Ferb Laughapalooza Joke Book.