November 26, 2014 – Disney Announces Deal with Turner Classic Movies
“Disney films and other programming have been seen a little bit on TCM, but not much. It will be exciting to dig into the vault and see classic Mickey Mouse, Donald Duck, [and] ‘The Wonderful World of Disney.’”
On November 26, 2014, the Walt Disney Company formally announced an agreement with Turner Classic Movies (TCM), creating a deal that would benefit both media companies. TCM would help update and sponsor the Hollywood Studios attraction The Great Movie Ride, while Disney would present vintage shows and movies from the Disney Vault in a special programming block on the classic cable channel called “Treasures from the Disney Vault.” Disney and TCM have worked together in several situations prior to the deal, including a TCM Classic Cruise on the Disney Magic cruise ship, as well as a joint hosting of the screening of Mary Poppins at the El Capitan Theatre; however, this was TCM’s first foray into experiential marketing, particularly with their inclusion in The Great Movie Ride attraction.