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March 13

Posted on March 13, 2017 by disneydetail

March 13, 1928 – Walt Disney Telegrams Roy Disney After Losing Oswald the Lucky Rabbit

“Don’t worry everything ok will give details when arrive”

On March 13, 1928, Walt Disney traveled back to California from New York with his wife Lillian, after negotiations with Charles Mintz about the character Oswald the Lucky Rabbit had failed. Before leaving, Walt sent a telegram to his brother Roy reading: “LEAVING TONITE STOPPING OVER KC ARRIVE HOME SUNDAY MORNING SEVEN THIRTY DON’T WORRY EVERYTHING OK WILL GIVE DETAILS WHEN ARRIVE. WALT.” This telegram is usually associated with the myth of the creation of Mickey Mouse, as Disney announced when he got back to California that he lost Oswald but they would start a new series. Walt, Roy, and friend Ub Iwerks quickly set to work on the first Mickey Mouse cartoon Plane Crazy, which was shown in a nearby movie house on May 15, 1928, though they would not have their first real hit on their hands until Steamboat Willie on November 18, 1928.

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February 3

Posted on February 3, 2017 by disneydetail

February 3, 1930 – Disney Signs First Merchandising Contract

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“…figures and toys of various materials, embodying design of comic Mice[sic] known as Minnie and Mickey Mouse, appearing in copyrighted motion pictures.”

On February 3, 1930, Roy Disney signed The Walt Disney Company’s first merchandising contract of what was to become a multi-million dollar merchandising empire. The contract was with the George Borgfeldt Company of New York, giving them the right to create figurines and toys of Mickey and Minnie Mouse; the first license that the Borgfeldt Company made was with a Swiss firm that created handkerchiefs with the characters’ likenesses. The returns on the products were not great for Disney, as they only received a 2.5% royalty on items that were 50cents or less (about $8.00 today), and 5% royalty on more expensive items.

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December 23

Posted on December 23, 2016 by disneydetail

December 23, 2015 – The Disney & Pixar Short Film Festival Premieres in Epcot

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“Join us in celebrating the rich imagination and innovation behind animated storytelling.”

On December 23, 2015, the Disney & Pixar Short Film Festival premiered in Epcot’s Magic Eye Theater. The short film festival gives a new 4D experience to three short films: Get a Horse, For the Birds, and La Luna. The theater used to host the likes of Captain EO and Magic Journeys.

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December 15

Posted on December 15, 2016 by disneydetail

December 15, 1934 – The Mickey Mouse Short Film Two-Gun Mickey Premieres in Theaters

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“On your way, cowboy. I can take care of myself.”

On December 15, 1934, the Mickey Mouse short film Two-Gun Mickey was released to theaters. It was the first short film to be directed by Ben Sharpsteen.

The short begins with Minnie riding a trail, with her horses stopping at a puddle and refusing to cross through it. As she tries to pull them forward, she lands in the puddle, much to the laughter of Mickey, who has been watching nearby. Minnie refuses his help, though he assists her anyway without so much as a thank you. Minnie continues into town, and rebuffs the advances of Pete, who is a wanted bank robber. He and his gang chase after her, and Minnie races through the desert to get away. Meanwhile, Mickey is dreaming of Minnie at his campfire, when he hears her scream nearby. Seeing that she is being chased by bandits, he and his horse race down the canyon to rescue her. Pete manages to trap Minnie up a pole, and catches her in his arms, teasing her about her thinking she can take care of herself. As the gang fires on Mickey, he is able to shoot back with gusto, defeating all of the bandits with a series of well-placed shots. He then finally finds Minnie, and fights with Pete, eventually ending up falling off the side of a cliff. Mickey and Minnie share a kiss as they ride off into the sunset, pulling an unconscious Pete behind them.

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December 2

Posted on December 2, 2016 by disneydetail

December 2, 2013 – WestJet and Disney’s Magic Plane is Unveiled

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“Keep an eye to the sky for Sorcerer Mickey…”

On December 2, 2013, airline WestJet unveiled their newest aircraft known as the Magic Plane, featuring Sorcerer Mickey on the tail. The plane is a custom-painted Boeing Next-Generation 737-800, and was painted and unveiled in Calgary, Canada. The entire plane, inside and out, is designed to tell a story and bring guests Disney magic. The plane started flying the next day on December 3, with the inaugural flight from Calgary to Orlando, Florida.

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November 18

Posted on November 18, 2016 by disneydetail

November 18, 1978 – Mickey Mouse Receives Star on Hollywood Walk of Fame

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“With his unfailing good cheer, Mickey Mouse appears to be one of the last dependable figures in a world beset by turmoil and confusion.” – Charles Solomon, L.A. Times Reporter

On November 18, 1978, Mickey Mouse was honored with a star on the Hollywood Walk of Fame, becoming the first cartoon character with this distinction. Located on 6925 Hollywood Boulevard, Mickey’s star was a culmination of his popularity and his presence as the face of the Walt Disney Company. The honor also coincided with the official announcement from the Disney Archives that November 18, the day that Steamboat Willie first premiered in 1928, would be officially known as Mickey’s birthday.

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November 6

Posted on November 6, 2016 by disneydetail

November 6, 1937 – Mickey Mouse, Donald Duck, and Goofy Appear in Collier’s Magazine

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“Why Your Car is Safe”

On November 6, 1937, the three Disney characters Mickey Mouse, Donald Duck, and Goofy appeared on the front cover of Collier’s Magazine. Collier’s was known as a magazine for social reform, and the article featuring the Disney characters was no different; Mickey, Donald, and Goofy were the illustration for the article “Why Your Car is Safe” by Captain Eddie V. Rickenbacker. The characters were used for all sorts of articles and advertisements around the 1930s, when they were in the height of their popularity.

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October 10

Posted on October 10, 2016 by disneydetail

October 10, 1931 – The Mickey Mouse Short Film The Barnyard Broadcast is Released to Theaters

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“The next number is dedicated to my little pal Pluto, who is confined at home. Hello, Pluto, old pal!”

On October 10, 1931, the Mickey Mouse short film The Barnyard Broadcast premiered in theaters. It was directed by Burt Gillett.

The short begins with Mickey beginning his radio broadcast from the barn, with Minnie, Horace Horsecollar, and Clarabelle Cow playing music live. The animals on the farm are enjoying the music, dancing as it plays. Horace then plays some music using a variety of tools as his instruments. Mickey then announces the next piece, dedicated to Pluto, who is chained to his doghouse. Minnie then begins the piece on the harp. A cat sneaks into the studio and starts meowing into the microphone, which causes Pluto to destroy his gramophone. Mickey manages to chase the cat out, but it returns with its kittens, causing more havoc. The kittens keep finding ways back into the station, even after Mickey kicks them out. Mickey chases the cat to the roof and ends up breaking a water tower, which has the water burst through the ceiling and destroying the radio station.

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September 27

Posted on September 27, 2016 by disneydetail

September 27, 2005 – Sotheby’s Holds Auction of 75 Mickey Mouse Statues

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“Sotheby’s and Disney have a long-standing relationship, and we are thrilled to have been selected to conduct this special auction of 75 inspired visions of Mickey Mouse in a sale that will benefit a host of worthy charitable organizations.”

On September 27, 2005, Sotheby’s Auction House held a special auction of 75 uniquely designed statues of Mickey Mouse that were created and toured around the country to celebrate 75 years of Mickey Mouse. The statues were designed by a host of celebrities, ranging from Elton John to Nine Old Men animator Ollie Johnston. About $614,500 was raised from the auction; the money went to about 50 separate organizations, from Make-A-Wish Foundation to the Children Affected by AIDS Foundation.

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July 20

Posted on July 20, 2016 by disneydetail

July 20, 1982 – Walt Disney’s Great Ice Odyssey Premieres

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“Fairy godmothers do make dreams come true at Walt Disney’s Great Ice Odyssey.”

On July 20, 1982, Disney’s second ice show, entitled Walt Disney’s Great Ice Odyssey premiered. The touring ice show was produced by Irvin and Kenneth Feld, and featured Disney classics The Three Little Pigs, Snow White and the Seven Dwarfs, Cinderella, and The Many Adventures of Winnie the Pooh, along with the classic Disney characters Mickey Mouse, Minnie Mouse, Donald Duck, and Goofy. The show also featured skaters Elizabeth and Peter Cain, Almut Lehmann, and Herbert Wiesinger.

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