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March 16

March 16, 1935 – The Mickey Mouse Short Film Mickey’s Service Station Premieres in Theaters

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“You break ‘em, we fix ‘em!”

On March 16, 1935, the Mickey Mouse short film Mickey’s Service Station premiered in theaters. It was directed by Ben Sharpsteen.

Mickey, Donald, and Goofy are hard a work fixing up an old jalopy when Pete shows up at their service station demanding for their service. He calls their attention to a squeaking sound, and warns them that they have only ten minutes to fix the problem, or there will be serious consequences. The boys are frightened enough to begin work, but no matter where they look, the squeaking noise seems to be all over, mocking them. Donald and Goofy tear the car apart, while Mickey has trouble with a tire. Mickey finally locates a cricket within Pete’s tire, but the boys smash the car to bits when trying to smash the cricket with a hammer. Realizing that there’s no time left, and the car is not in good shape, they rush to try and fix the car as best they can, but Mickey still has problems with the one tire. They are finally able to get the car semi-fixed, but when Pete returns and starts it up, the car manages to give Pete a fight before falling apart completely, with the engine chasing Pete away from the service station.

 

 

March 3

March 3, 1934 – The Mickey Mouse Short Film Playful Pluto is Released to Theaters

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“Now see what you’ve done, you big clown!”

On March 3, 1934, the Mickey Mouse short film Playful Pluto was released to theaters. It contains a piece of animation by Norm Ferguson that has been hailed within the animation field as being one of the first examples of personality animation, with the cartoon character expressing thoughts and emotions through their actions. The scene inspired the likes of Ollie Johnston to go into animation. The short was directed by Burt Gillett.

The short begins with Mickey raking leaves in his backyard and playing around with Pluto. As Pluto fetches a stick from Mickey, a small whirwind sneaks into the yard and starts scattering all the leaves. As Mickey accidentally knocks himself out with the rake, the whirlwind takes his basket and whirls everything once again neatly into the basket – which is soon knocked over again by an eager Pluto. Mickey is angry with Pluto to begin with, but realizes he can’t stay mad at his best pal. Mickey continues with his chores, with Pluto curiously following along and getting into trouble by pulling out the tap. Mickey rushes into the root cellar to turn off the water main, with Pluto holding the flashlight for him. The water main jumps out and hits Pluto in the teeth, knocking the flashlight inside. As Pluto hiccups, the flashlight briefly turns on, scaring the poor dog. Pluto races around the cellar with Mickey trying to calm him down. Pluto runs through the screen door and hides within Mickey’s chest of drawers before realizing that everything is okay. As Mickey steps inside to find Pluto, he sees that a whole swarm of flies has entered through the hole in the screen door, and lays down some flypaper to catch them. Pluto notices a fly nearby and starts following it, unfortunately getting his nose caught on one of the many strips of flypaper. As Pluto frees his nose he then gets the flypaper caught on his paws and his ears before accidentally sitting on it. As Pluto struggles, he ends up caught in the window shade until Mickey frees him.

February 18

February 18, 1939 – The Commercial Short Film Mickey’s Surprise Party is Delivered to Nabisco

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“My mother used to burn them all the time!”

On February 18, 1939, the short film Mickey’s Surprise Party was delivered to Nabisco. It was created as a commercial for the biscuit company to be shown at the 1939 New York World’s Fair. It stars Minnie Mouse and her dog Fifi, with Mickey making an appearance near the end.

Minnie is busy in the kitchen making cookies for Mickey, but when she puts down the bowl to grab an ingredient, a fly buzzes around the bowl. As Fifi tries to drive the fly away, she accidentally knocks over a box of popcorn, sending the contents into the mixing bowl. She hides as Minnie returns to finish making the cookies. Mickey arrives soon after, and Minnie quickly primps to receive her beau. Mickey gives her a bouquet of flowers, while Pluto gives Fifi a bone. When Mickey asks for his surprise, smoke starts to pour out of the oven; when Mickey notes that something is burning, Minnie races towards the kitchen, alarmed. She quickly pulls out the burnt cookies, which then promptly explode one by one, thanks to the popcorn in the batter. Minnie then sobs over her failed attempt to make cookies like Mickey’s mother made, but Mickey reassures her that his mother used to burn cookies all the time. He decides to solve the situation by running to the store and bringing back a slew of Nabisco products, including Ritz Crackers and Oreos, and Mickey’s favorite, Fig Newtons. Minnie is so thrilled with Mickey, she kisses him.

January 27

January 27, 1892 – Merchandising Executive and Disney Legend Kay Kamen is Born

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“This was Kay Kamen’s genius, of tying products together and promoting the wonderful property.” – Mickey Mouse Collector Bernie Shine

On January 27, 1892, Herman “Kay” Kamen was born in Baltimore, Maryland. He began his career as a hat merchant before moving to advertising. In 1932, Kamen contacted Walt Disney about potential merchandising opportunities for Mickey Mouse, and two days later, Kamen met Walt and Roy in California, where they inked a deal to make Kamen the sole licensing representative for the Walt Disney Studios. In a span of three years, the number of Mickey Mouse products skyrocketed to the thousands, ranging from toys, games, books, watches, and more. Kamen also created a catalogue of Mickey Mouse merchandise in 1934, with seven issues to follow. The most well-known piece of the entire catalogue would be Kamen’s deal with Ingersoll-Waterbury Clock Company, creating the Mickey Mouse watch. The watches were a huge success, saving the company from bankruptcy. Kamen took his merchandising skills to other characters in the Disney line, including Donald Duck and the Seven Dwarfs; when Snow White and the Seven Dwarfs was released, Kamen already had an extensive merchandising campaign at the ready, which was the first instance of tying merchandise to a film. In 1949, Kamen’s life and career were cut short when he was killed in a plane crash over Spain. For his work in Disney merchandising, he was posthumously awarded as a Disney Legend in 1998.

November 27

November 27, 2013 – The Mickey Mouse Short Film Get a Horse! is Released to Theatres

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“Where are we? Poughkeepsie?

On November 27, 2013, the Mickey Mouse short film Get a Horse! was released to theaters. This was the first theatrical short film featuring Mickey since 1995’s Runaway Brain, and the first short to use Walt Disney as the voice of Mickey since the 1947’s Mickey’s Delayed Date, thanks to archival recording. It also features archival audio of Marcellite Garner as Minnie (along with additional lines by current Minnie voice Russi Taylor), and Billy Bletcher as Peg Leg Pete (with additional dialogue by Will Ryan). It was also the first short to feature the character of Oswald the Lucky Rabbit since Disney’s reacquisition of the character. It was directed by Lauren MacMullan, with story developed by MacMullan, Paul Briggs, Nancy Kruse, and Raymond S. Persi.

The short begins with Mickey greeting his friends as they arrive on a hay wagon. As he rushes after them, he jumps out of his shorts and shoes due to his excitement. He tries to get them back, but they refuse to listen. He is finally able to retrieve them, and hops on the wagon as it passes by which also picks up Minnie and Clarabelle Cow. The merriment on the wagon is cut short, however, when Peg Leg Pete comes up behind the group in his car, and honks angrily to let him pass. When he spots Minnie, he decides he would rather have her, and takes her hostage before jostling the wagon with his car. Mickey and Horace Horsecollar are thrown into the movie screen, which puzzles Pete, but gives him an idea to throw Mickey and Horace into the real world.

Mickey is thrown into the real world, and finds himself unable to save Minnie from her predicament, much to Pete's delight

Mickey is thrown into the real world, and finds himself unable to save Minnie from her predicament, much to Pete’s delight

Mickey is shocked about how he looks in the real world, including the red of his shorts, but soon forgets that when he realizes Minnie is in trouble. Try as he might, he has no way of saving her from his position. Suddenly, Horace appears, thoroughly assimilated into the real world (and wearing a Captain America shirt to boot). Mickey calls Horace to attention, and turns him into a makeshift plane, using Milk Duds as bullets to shoot at Pete. The plan, doesn’t work, however, so they try another approach: calling Pete’s phone and spraying him with the contents of a fire extinguisher, turning the animated scene into a winter wonderland. Pete then falls through the ice and lands in a lake, which threatens to flood the theater. Mickey pokes holes in the screen, freeing Minnie and pulling everyone out of the film with them. A chance ensues in and out of the animated and real world, and Mickey is knocked unconscious while Minnie is captured again. After reviving Mickey, the gang then realizes they can manipulate the situation by flipping the screen up and down and back and forth, and Pete is soon injured to the point of unconsciousness. Minnie is saved, and the screen is broken, sending Pete into the real world. The gang then closes the screen, leaving Pete trapped in-between worlds as he tries to get back.

November 18

November 18, 1993 – The Partners Statue is Installed in Disneyland

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“I thought that it was an honor to do a statue of Mickey and Walt who was, in my opinion, the real genius behind all of this…Walt gave me and many others some of the happiest times of our lives, and this project was important because it wasn’t just for Walt…it was about Walt.” – Disney Legend Blaine Gibson

On November 18, 1993, the famous Partners statue was installed in the hub at Disneyland. Depicting Walt Disney holding hands with Mickey Mouse, it was added to the park to celebrate Mickey’s 65th birthday. It was created by Disney Legend and former Imagineer Blaine Gibson, who came out of retirement specifically for this project, and it took him a year to work on it. The statue was based on a bust Gibson had done for Walt back in the 1960s as a thank you gift, although Walt had apparently said upon seeing it, “What am I going to do with this? Statues are for dead people.” The statue stands at 6’ 5” tall, although Walt himself was only 5’ 10”, and the hand-holding between Mickey and Walt was based on the movie Fantasia, where conductor Leopold Stokowski shakes Mickey’s hand after the “Sorcerer’s Apprentice” sequence. The unveiling ceremony featured many Disney Legends in attendance, including Rickard Sherman, who played a rendition of “Feed the Birds” from Mary Poppins, one of Walt’s favorite songs. At one point during the performance, one bird flew down and glided right over the piano, with Sherman taking this as a sign from Walt that he approved. Since the unveiling of the statue, copies of it have been replicated in other parks: Walt Disney World in 1995, Tokyo Disneyland in 1998, Walt Disney Studios Paris in 2002, and the Disney Studio in Burbank in 2003.

November 17

November 17, 1934 – The Mickey Mouse Short Film The Dognapper is Released to Theaters

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“Careful boys, he’s got blood in his eyes and shoots to kill!”

On November 17, 1934, the Mickey Mouse short film The Dognapper was released to theaters. It was directed by Dave Hand.

The short opens with a newspaper declaring that Minnie’s prize pooch Fifi has been stolen by Peg Leg Pete. An announcement goes out to Officers Mickey and Donald, and while Donald is scared of the description of Pete, they soon decide to pursue him when they see him racing down the road. However, their motorcycle is less than ideal, and poor Donald almost gets left behind. There’s a shootout on the road as they follow Pete. Pete destroys the bridge, but the boys are able to drive on the rails and keep up the chase. Pete headst o his hideout at the Glutz Sawmill, and while Mickey and Donald are able to find their way in, Pete has already chained up Fifi and has his machine gun at the ready. Mickey quickly finds him, but is knocked into a barrel by Donald. Donald orders him to put his hands up, but Pete pulls out a bigger gun on Donald, and sends Donald flying into the wall. Mickey, with the help of Fifi, manages to capture Pete, but Donald once again stops Mickey from capturing the villain. However, the two are finally able to thwart him using the tools available in the sawmill, until Pete starts the saw, nearly chopping the pair in two. The saw breaks and is sent flying after Pete at a wild speed, and he runs wildly around the mill, but is sent flying when the saw attaches to his foot. Donald and Mickey use a girdle to capture Pete and return home with Fifi as heroes.

November 16

November 16, 1990 – The Animated Featurette The Prince and the Pauper is Released to Theaters

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“You needn’t worry about that. To govern, you need to say only one of two things: ‘That’s a splendid idea, I’m glad I thought of it,’ and ‘Guards, seize him!’”

On November 16, 1990, the animated featurette The Prince and the Pauper was released to theaters alongside The Rescuers Down Under. It was based on the classic novel of the same name by Mark Twain. It was directed by George Scribner, with screenplay by Gerrit Graham, Samuel Graham, and Chris Hubbell. It features the voices of Wayne Allwine as Mickey and the Prince, Bill Farmer as Goofy, Arthur Burghardt as Captain Pete, and Tony Anselmo as Donald.

The story begins in England, where times are hard after the good King fell ill and his Captain of the Guard terrorized the people in the King’s name. Mickey Mouse is seen selling kindling in the snow, while Goofy tries to sell snow cones. Mickey cheers Goofy and Pluto up with a song about the life they’ll live one day, just like a king. The Captain passes by with his carriage of drunk soldiers, and Pluto follow after them, spying some food. The door to the castle closes before Mickey can retrieve Pluto, and when he tries to get Pluto back, the guard mistakes Mickey for the Prince and quickly ushers him inside. Inside the castle, the Prince is having his lessons, but yearns to play outside in the snow, and plays pranks on his assistant Donald. The Prince spies the Captain hurting Mickey and Pluto, and orders that Mickey be brought to him at once; the Captain then throws Pluto outside.

Mickey and the Prince have their first meeting, and are surprised at their similarities

Mickey and the Prince have their first meeting, and are surprised at their similarities

After Mickey accidentally knocks down some suits of armor, he and the Prince come face-to-face, and are shocked at how they look so much alike. The Prince thanks Mickey for “saving his life” of boredom, and asks Mickey to switch lives with him. Mickey is reluctant, but the Prince promises to be back as quickly as possible, and takes a special ring with him to prove he is the Prince, in case he should get into any trouble. As the Prince passes by the Captain, the Captain treats him horribly, giving the Prince the first taste of the cruelty his people have endured. He runs into Pluto outside, but Pluto soon realizes that it isn’t Mickey. Mickey soon meets Goofy, but Goofy doesn’t seem to be fazed by ‘Mickey’s’ strange behavior. The two begin the charade with mixed results.

The Prince sees the guards acting cruelly in the King’s name, and demands that they leave the people alone, but all they do is mock him. The Prince decides to reveal his identity to give the food back to the people, but when the guards find him, they decide to arrest him instead. The Prince is able to give them the slip, thanks to the “help” of Goofy, and the Captain is less than pleased when he hears what happens. Unfortunately for Mickey, the King is close to death, and wishes to see his son. Mickey goes in to see the King, and hears the man’s dying wish: rule the land from his heart, justly and wisely. Not knowing what else to do, Mickey promises to do so as the King dies. After he leaves the room, the Captain captures Mickey, and threatens to hurt Pluto if Mickey doesn’t follow his commands. The Prince hears the news as he stays with Goofy, and is heartbroken. He decides to head back to the castle to right the wrongs he’s seen. However, he is captured by the Captain and the guards before he can head back to the palace.

The Captain plans to keep the Prince locked in the dungeon while Mickey takes the crown

The Captain plans to keep the Prince locked in the dungeon while Mickey takes the crown

The Captain throws the Prince into the dungeon with Donald right before the coronation, and the plan that he will take over once Mickey is crowned. Mickey, however, does not want to enter the ceretmony, but is “convinced” by Pete holding up Pluto. While the Prince waits, the executioner appears, although it’s Goofy in disguise, and he helps break them out. They manage to outrun the guards, and make it to the coronation just in the nick of time. The Prince does battle with the Captain, with Pluto, Goofy, and Donald helping to fight the guards off. The Captain and his guards end up thrown out a window, and the Prince is crowned the King of England, much to the joy of the subjects. Mickey, Goofy, and Pluto are made the companions of the Prince, and rules with justice and compassion for all.

November 1

November 1, 1940 – The Mickey Mouse Short Film Mr. Mouse Takes a Trip is Released to Theaters

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“All alone, without your dog.”

On November 1, 1940, the Mickey Mouse short film Mr. Mouse Takes a Trip was released to theaters. It was directed by Clyde Geronimi.

It’s vacation time for Mickey, and he stands at the Burbank train station with Pluto, and both are nearly swept away as the train arrives. However, the moment they board, they are kicked off by Conductor Pete, who informs them that no dogs are allowed. A few minutes later, Mickey gets ready to board again, hiding Pluto in his suitcase. However, Pluto is much too heavy for Mickey to carry, and he runs off with just the handle. Mickey runs back to grab the suitcase and barely manages to make the train. As Mickey sits in his seat, he carefully unfolds Pluto from the suitcase, but has to quickly place him back in as Pete comes around to check tickets. Mickey hands Pete his tickets, shaking from nervousness. Pete takes Mickey’s suitcase and throws it in the top compartment, causing Pluto to bark angrily. Mickey tries to cover it up, but Pete is suspicious. Pete makes the sound of a cat, and the ruse is revealed.

As Pete discovers Pluto hidden in the suitcase, Mickey takes Pluto and runs as fast as he can away from the situation

As Pete discovers Pluto hidden in the suitcase, Mickey takes Pluto and runs as fast as he can away from the situation

Mickey flees the scene with Pluto, and Pete follows in hot pursuit. Thinking he’s found them, he grabs someone in a compartment, and ends up with the frightened woman beating him with her corset. He falls into another compartment – where Mickey and Pluto are actually hiding – and apologizes for his behavior before he realizes that he’s been tricked again. He tries to tear them apart as the train goes through a tunnel, but is unaware that he’s fighting only a mattress in the dark. He spots someone (Mickey and Pluto again) in a conductor’s coat and asks if they’ve seen Mickey and Pluto, and Mickey points him in the other direction. Realizing he’s the conductor, Pete chases after the pair once more. Pete accidentally attacks the woman from before, giving Mickey and Pluto enough time to don another disguise. However, he is able to see through their disguise again, and Pluto gets caught in a mail stand outside. As Mickey runs after him, the two end up off the train, with Pete throwing their luggage out after them. Mickey looks around and is amazed to find that the pair landed in Pomona – just where they wanted to go.

October 28

October 28, 2009 – The Development of the Video Game Epic Mickey is Announced

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“I want to bring [Mickey’s] personality to the forefront, place him in a daunting world and connect his spirited character with the video game players worldwide.” – Warren Spector, Creative Director and Vice President of Junction Point

On October 28, 2009, the newly acquired Junction Point game development studio announced the creation of a new game that would take the classic “forgotten” characters and the return of Mickey Mouse’s old personality. The game, Epic Mickey, places the mouse in an area called the Wasteland, a ruined world that was cared for by Disney’s first creation, Oswald the Lucky Rabbit. The game is of significant importance to Disney, as this is the first appearance of Oswald since Walt Disney lost rights to the character back in 1928. The game would go on to be released in November of 2010.