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Monthly Archives: May 2018

May 21

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May 21, 1928 – Walt Disney Files to Trademark Mickey Mouse

On May 21, 1928, Walt Disney Enterprises officially filed with the United States Patent Office, looking to trademark Mickey Mouse. After Walt lost ownership of Oswald the Lucky Rabbit, Walt Disney Enterprises was certain that they would never face a similar situation. The trademark was called a “name mark,” which protects the character against similar names and similar logos. Anything that was considered too similar to Mickey Mouse, even changing one letter of the name, would infringe on Disney’s rights. This was the one of the first of many trademarks that would be filed by the Walt Disney Company.

May 20

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May 20, 1973 – The Plaza Swan Boats Attraction Opens

“Enjoy a leisurely cruise along the Magic Kingdom’s inland waterways.”

On May 20, 1973, the Plaza Swan Boats attraction opened in Walt Disney World’s Magic Kingdom Park. The attraction, a free-floating swan boat, sailed around Cinderella Castle in a specially built moat, and provided guests an opportunity to leisurely view the Magic Kingdom. The attraction was used during peak periods of attendance until August 1983, when they were shut down permanently. The boats have since been auctioned off to collectors.

May 19

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May 19, 2006 – The Mission: SPACE Green Team Experience Premieres in Epcot

“Or you can opt for the brand-new – and less intense – orbit around Earth as part of the Green Mission.”

On May 19, 2006, a gentler option of the popular Epcot attraction Mission: SPACE, known as the Green Team, officially premiered. The Green Mission was created as a way to provide the attraction to more guests who are uneasy riding the original attraction (now known as the Orange Mission) due to many cases of severe motion sickness. In the Green Mission, guests no longer travel to Mars, but orbit around the Earth; though no longer using a centrifuge approach to simulate lift-off and reentry, the ride still tilts and moves slightly.

May 18

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May 18, 1995 – Disney Announces Purchase of California Angels

“Baseball is already very family oriented, but I’m sure what we would do is build on what Gene Autry has already achieved in the last three decades.” – John Dreyer, Disney Spokesman

On May 18, 1995, The Walt Disney Company announced that it had agreed to purchase a 25% interest in the California Angels baseball team from owners Gene and Jackie Autry, with the option to buy the other 75% at a later date. The team had been up for sale for over a year at this point, and although Disney declined to give details on the purchase, industry experts estimated that the cost of the purchase was about $30 million. This was Disney’s second franchise purchase, with the first being the Mighty Ducks in 1992. Disney would eventually purchase the rest of the team on May 15, 1996, after Autry’s passing.

May 17

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May 17, 2013 – The Archive Shop Opens in Hong Kong Disneyland

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“Curate a collection of Lord Henry’s most mysterious curiosities before your enchanting adventure comes to a close!”

On May 17, 2013, the Archive Shop opened in Hong Kong Disneyland’s Mystic Point area. The shop mainly deals in souvenirs from Mystic Point, including plush figures of Albert, the young monkey companion of Lord Henry. The shop also features luggage clothing, and specialty pins.

 

May 16

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May 16, 2015 – Grand Reopening of Smith Haven Mall Disney Store is Held

“One of The Walt Disney Company’s premier retail destinations, Disney Store offers guests a magical and immersive shopping experience through its unique store design, storytelling elements and one-of-a-kind team of Cast Members.”

On May 16, 2015, the grand reopening of the Smith Haven Mall Disney Store was celebrated with a grand ceremony. Located in Lake Grove, New York, the store’s celebration included a special event song, a meet-and-greet experience with Donald and Daisy Duck, and special gifts to the first 500 guests to attend the ceremony. Guests were brought in to see the new Disney Store experience, which included a combination of Disney, Marvel, and Star Wars products, as well as unique storytelling and theatrical elements to delight guests of all ages.

May 15

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May 15, 2016 – Morimoto Asia Street Food Opens in Disney Springs

“Celebrate your senses as our chefs bring a timeless staple of Pan-Asian food culture to life with their unique culinary sensibilities.”

On May 15, 2016, the counter-service restaurant Morimoto Asia Street Food opened in Walt Disney World’s Disney Springs area. A spin-off of the popular Morimoto Asia restaurant, this service provides guests with upscale Pan-Asian street foods, including Bao Tacos, octopus fritters, and a selection of sushi rolls. Guests can also purchase specialty drinks, such as the non-alcoholic South Seas Slush.

May 14

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May 14, 2009 – Characters from Up Appear in Hollywood Studios

“Adventure is out there!”

On May 14, 2009, characters from the upcoming Pixar animated feature Up made their first appearance in Walt Disney World’s Hollywood Studios Park. The characters – Carl Fredericksen, Russell, and Dug – were on hand to greet guests near the Sorcerer’s Hat before moving to their regular location the following day in the Magic of Disney Animation attraction. After the film’s promotions ended, the characters were moved to Animal Kingdom.

May 13

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May 13, 2009 – Pixar’s Feature Film Up Premieres at Cannes Film Festival

“The Cannes film festival gets off to the most sublime flying start tonight with Up, an enchanting animation by Pete Docter from the Disney/Pixar studio, presented in ultra hi-tech digital 3D.” – Peter Bradshaw, The Guardian

On May 13, 2009, the newest Pixar feature film Up held its premiere at the Cannes Film Festival. The film kicked off the festival, and was the first time that an animated feature film kicked off the international film festival. Later within the festival, the character Dug, the talking dog, would win the coveted Palm Dog award, which is awarded to the best performance by a canine in a film, either live or animated.

May 12

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May 12, 2001 – The Dance Club Motion Opens in Walt Disney World

On May 12, 2001, the dance club Motion opened in the Pleasure Island area of Walt Disney World’s Downtown Disney. The club replaced the Wildhorse Saloon, which was a country music-themed club, and featured Top 40 music videos. Motion was closed on September 27, 2008, when most of the Pleasure Island nightclubs were closed due to a “reimagining” of the area.