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Tag Archives: Merchandise

November 21

November 21, 1978 – The Library of Congress Holds the Exhibit Building a Better Mouse

“…a ground-breaking popular culture exhibition on display at the Library…”

On November 21, 1978, the exhibition Building a Better Mouse kicked off at the Library of Congress in Washington, D.C. Running until January 30, 1979, the exhibit celebrated Mickey Mouse’s 50th birthday as well as “fifty years of animation,” as it was advertised. It was curated by animation historian J. Michael Barrier, and featured over 120 items, ranging from production art, to merchandise, to books; these items were from a variety of sources, including the Disney Archives and materials already in the hands of the Library of Congress.

November 14

November 14, 2000 – The Disney Club Membership Program Launches

“Get special savings and exclusive offers when you join The Disney Club.”

On November 14, 2000, the Disney Club membership program officially launched. This club gave guests discounts on theme park tickets, merchandise, guided tours, and food and drink. This membership club replaced the long-running Magic Kingdom Club, which had been in operation since 1958. This incarnation of the club only lasted until December 31, 2003, when it was replaced by the Disney Visa Card.

November 12

November 12, 2006 – Disney Vault 28 has Grand Opening

“Picture a red-carpet grand opening of Orange County’s hippest new upscale boutique that offers funky, fashionable merchandise uniquely targeted to the fashion-savvy shopper who follows the current trends.”

On November 12, 2006, the boutique Disney Vault 28 had its red carpet grand opening in Disneyland’s Downtown Disney District, although it had already been open since October 11. Several celebrities and designers were on hand for the celebration, including Nicole Richie, Josh Henderson, and Tim Salmon of the Los Angeles Angels of Anaheim. The store sold a variety of designer-brand clothing and accessories, many in collaboration with Disney; designers included Dooney & Bourke, Tarina Tarantino, and HARVEYS for Disney Couture. The store was officially closed on September 24, 2017.

October 25

October 25, 1985 – Mickey’s Character Shop Opens in Walt Disney World’s Disney Village Marketplace

On October 25, 1985, the merchandise store Mickey’s Character Shop opened in the Disney Village Marketplace, Walt Disney World’s precursor to Downtown Disney. At the time, it was the largest Disney merchandise store in the park, and was originally founded as the only place that was devoted to Disney merchandise in the whole of the Village Marketplace. The store was also known for its large mechanical airship, which featured several Disney characters including Mickey, Donald, and Figment. Once World of Disney’s construction was completed, Mickey’s Character Shop was closed on October 2, 1996.

October 7

October 7, 2017 – The Dream Boutique Opens in Disneyland’s Downtown Disney District

“From Belle to Moana, Minnie Mouse and more, now there’s something for every little dreamer at the Dream Boutique opening this weekend in Downtown Disney District at Disneyland Resort.”

On October 7, 2017, the clothing and accessory store Dream Boutique opened in Disneyland’s Downtown Disney shopping district. The store is a merchandise-only location; unlike its predecessor Anna & Elsa’s Boutique, the store no longer offers makeovers for younger guests. Dream Boutique specialized in Disney character apparel and accessories, particularly those featuring the Disney Princesses. The Dream Boutique closed on March 18, 2018, and was replaced by the Disney Dress Shop.

October 6

October 6, 2014 – Anna & Elsa’s Boutique Opens in Disneyland’s Downtown Disney

“Experience Frozen Fun All Year Long!”

On October 6, 2014, the specialty boutique Anna & Elsa’s Boutique opened in Disneyland’s Downtown Disney District. Capitalizing on the popularity of the animated feature Frozen, the boutique sells merchandise featuring the characters from the film. It also specialized in makeovers, where younger guests were styled by “Crystalizers” that would transform the kids into their favorite characters from the film. The boutique closed on October 7, 2017, to become the Dream Boutique.

October 3

October 3, 2008 – The Fortuosity Shop Opens in Disneyland

“While you can still find watches here, you can also find boutique-style clothing including fashionable scarves, purses and accessories, making it a must-visit for any Disney fashionista with an appreciation for style.”

On October 3, 2008, the Fortuosity Shop opened on Disneyland’s Main Street. The shop replaced the long-standing New Century Clock Shop, which opened in the park in 1972. It features a variety of fashionable pieces for sale, including scarves, purses, and watches. The shop is also redecorated for various seasons, and is well known for its Halloween decorations.

October 1

October 1, 1982 – The Specialty Snack Shop Süssigkeiten Opens in Epcot’s Germany’s Pavilion

On October 1, 1982, the German snack shop Süssigkeiten opened in the Germany Pavilion of Epcot’s World Showcase. Süssigkeiten, which means “sweets” in German, featured a variety of German treats, ranging from Haribo gummies to Lorenz Pomsticks. The store was renamed to the Stein Haus, and features the same snacks alongside a variety of beer steins and other German-related merchandise.

September 27

September 27, 2010 – The Confection Shop Karamell-Küche Opens in Epcot

On September 27, 2010, the confectionary shop Karamell-Küche opened in the German pavilion of Epcot’s World Showcase. Sponsored by Storck and Werther’s Original Caramel, guests can see the cast members create a variety of caramel treats, including caramel apples and caramel popcorn; guests can also purchase candies from the famous German companies. It replaced the shop Glas und Porzellan, which closed on July 12, 2010; it was known, upon opening, for being the sole location for Storck sweets.

September 14

September 14, 1998 – The Store Villains in Vogue Opens in Disney’s Hollywood Studios

On September 14, 1998, the villains-themed store Villains in Vogue opened in Disney’s Hollywood Studios. The store sold a variety of goods related to popular Disney villains, such as Maleficent and Ursula, as well as goods featuring the characters from The Nightmare Before Christmas. In the summer of 2015, the store was revamped, removing the villain theme and turning it into a general merchandise stop named Reel Vogue.