October 6, 2014 – Anna & Elsa’s Boutique Opens in Disneyland’s Downtown Disney
“Experience Frozen Fun All Year Long!”
On October 6, 2014, the specialty boutique Anna & Elsa’s Boutique opened in Disneyland’s Downtown Disney District. Capitalizing on the popularity of the animated feature Frozen, the boutique sells merchandise featuring the characters from the film. It also specialized in makeovers, where younger guests were styled by “Crystalizers” that would transform the kids into their favorite characters from the film. The boutique closed on October 7, 2017, to become the Dream Boutique.