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August 31

Posted on August 31, 2018 by disneydetail

August 31, 2005 – The Walt Disney Company Pledges $2.5 Million for Hurricane Katrina Relief

“We hope that our donation will aid emergency management teams and organizations in their efforts to provide assistance to those impacted.” – Then-CEO of the Walt Disney Company Michael Eisner

On August 31, 2005, the Walt Disney Company sent out a press release announcing that it had pledged a $2.5 million contribution to the rebuilding efforts for victims of Hurricane Katrina. A million of the money pledged would go to the American Red Cross for immediate relief, another million would be sent to selected children’s charities, and $500,000 would go to volunteer centers that provided services to the communities most affected by the hurricane.

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August 24

Posted on August 24, 2018 by disneydetail

August 24, 1994 – Jeffrey Katzenberg Steps Down as Head of Walt Disney Studios

“With heartfelt thanks and obvious regret, I wish him well in his future endeavors.” – Walt Disney Company CEO Michael Eisner

On August 24, 1994, Jeffery Katzenberg, the head of Walt Disney Studios, announced that he had resigned from his position. Although this had caught most of Hollywood by surprise, Katzenberg’s position at Disney had been up in the air since the passing of President of the Walt Disney Company, Frank Wells; there had been some obvious tension between Katzenberg and CEO Michael Eisner, who had refused to promote Katzenberg to Wells’ position. Although Katzenberg had helped to make Disney one of the most profitable studios of the era, the profitability came at a cost. It was announced that Joe Roth, the former chairman of 20th Century Fox, would be taking Katzenberg’s position.

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August 23

Posted on August 23, 2018 by disneydetail

August 23, 2013 – The Princess Fairytale Hall Marquee is Unveiled in New Fantasyland

“The hall, which is set to open this fall, will welcome princess fans into a positively regal character greeting area.”

On August 23, 2013, the marquee for the new Princess Fairytale Hall, a meet-and-greet area, was unveiled in the New Fantasyland expansion of Walt Disney World’s Magic Kingdom Park. This marked a major milestone in the creation of the expansion, with it set to be opened that fall. In the announcement about the hall, it was revealed that guests would be able to meet princesses Cinderella and Rapunzel, with each accompanied by another special princess that would change every so often.

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August 12

Posted on August 12, 2018 by disneydetail

August 12, 2000 – The Disney Magic Sets Sail on First Seven-Day Cruise

“Magic at sea.”

On August 12, 2000, the Disney Cruise Line ship, the Disney Magic, set sail on its first seven-day cruise, traveling from Port Canaveral, Florida, to the Caribbean, highlighting stops at St. Maarten, St. John, and St. Thomas. Originally, the Disney Magic did three- to four-day cruises to the Caribbean and Disney’s Castaway Cay island. Since then, the number of places where the ship docks has grown significantly, including stops in Mexico and the Mediterranean, as well as the length of time, as cruises last as long as 13 days.

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August 5

Posted on August 5, 2018 by disneydetail

August 5, 2004 – The Disney Dream Desk PC is Unveiled in New York City

“At the core of Disney is our mission to entertain and enlighten audiences through products that spark the imagination.” – President and COO Bob Iger

On August 5, 2004, the newest creation from Disney, the Disney Dream Desk PC, was unveiled in New York City. Designed for children or family use, the PC features an LCD flat screen monitor, embedded speakers, a DVD player, a CD burner, a multimedia keyboard, and a digital pen. The PC also features a variety of Disney programs and applications designed to nurture users’ creativity and imagination, including Disney Mix and Disney’s Adventures in Typing with Timon & Pumbaa. Retailing at about $600, the computer was jointly designed by Disney and frog design, and was built by Medion AG. There were also some parental controls added to the operating system, including an Internet filter, email filer, spam blocking, and pop-up window blocking. Alongside Iger to present the new PC was Mickey Mouse, as well as the casts of Hope & Faith and One Life to Live, and children from the Lincoln Square Neighborhood Center.

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July 25

Posted on July 25, 2018 by disneydetail

July 25, 2007 – Disney Announces Discouragement of Smoking in Films

“We discourage depictions of cigarette smoking in Disney, Touchstone, and Miramax films.” – Disney President and CEO Robert A. Iger

On July 25, 2007, The Walt Disney Company made an official announcement that they will no longer depict smoking in any of their films. In a letter sent to U.S. Representative Edward J. Markey, Chairman of the House Telecommunications and the Internet Subcommittee, Disney President and CEO Bob Iger wrote that the company will not only prevent depictions of smoking in films, but will also place an anti-smoking ad on any DVD release of a film that features cigarette smoking. Although the company had made this direction known since 2004, this was the first official announcement of the company’s intent.

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July 8

Posted on July 8, 2018 by disneydetail

July 8, 2013 – Disney and Old Navy Announce Clothing Line Partnership

“By combining Disney storytelling with Old Navy’s relaxed, playful styles, we’ve achieved a product line that truly celebrates our classic characters.” – Jodi Rosenblatt, director of sales for Disney Consumer Products

On July 8, 2013, Old Navy announced a special partnership with Disney through the creation of a new clothing line called “Mickey Through the Decades.” The line features rare artwork from the Walt Disney Archives to highlight the changes Mickey and the gang have gone through over the years. Prices for the clothes ranged from around $13 to $15; during the sale of the shirts, customers could enter to win a custom Disney tour and download several digital Disney items.

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July 5

Posted on July 5, 2018 by disneydetail

July 5, 2007 – Disney Announces Removal of Epcot Sign on Spaceship Earth

“We think the timing of the removal is right.”

On July 5, 2007, Epcot’s Vice President Jim MacPhee announced that the Epcot letting, Mickey Mouse arm, and wand attached to the Spaceship Earth attraction would be removed, with the removal date to be before October 1st. The removal of the structure coincided with the park’s 25th anniversary, with Spaceship Earth itself once again becoming the sole icon of the park. The arm holding the wand was, at the time, the tallest structure in all of Walt Disney World, at a height of 257 feet.

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May 29

Posted on May 29, 2018 by disneydetail

May 29, 2008 – Buzz Lightyear Will Fly on the Space Shuttle Discovery

“An eighth space ranger won’t have a seat at all. In fact, he will be packed tight inside a box and won’t even get to enjoy the ride up. But it’s nothing veteran spaceman Buzz Lightyear can’t overcome.”

On May 29, 2008, NASA formally announced that a new member would be joining the crew of the space shuttle Discovery: a 12-inch tall figure of Toy Story character Buzz Lightyear. Part of a joint effort between NASA and Disney Parks, Buzz was chosen to help encourage and foster an interest in children the studies of science, technology, and mathematics. The partnership also features an online program called Space Ranger Education Series, which helps teach kids more about the math and science behind space exploration. The Discovery launched into space on May 31.

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May 18

Posted on May 18, 2018 by disneydetail

May 18, 1995 – Disney Announces Purchase of California Angels

“Baseball is already very family oriented, but I’m sure what we would do is build on what Gene Autry has already achieved in the last three decades.” – John Dreyer, Disney Spokesman

On May 18, 1995, The Walt Disney Company announced that it had agreed to purchase a 25% interest in the California Angels baseball team from owners Gene and Jackie Autry, with the option to buy the other 75% at a later date. The team had been up for sale for over a year at this point, and although Disney declined to give details on the purchase, industry experts estimated that the cost of the purchase was about $30 million. This was Disney’s second franchise purchase, with the first being the Mighty Ducks in 1992. Disney would eventually purchase the rest of the team on May 15, 1996, after Autry’s passing.

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