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Tag Archives: Partnership

October 10

October 10, 2002 – The Walt Disney Company and Frito-Lay Announce Multi-Year Partnership

“Our presence at Disney properties is a new channel for us to offer a wide variety of fun snacks catering to consumers’ needs.” – Frito-Lay President and CEO Al Bru

On October 10, 2002, it was announced in a press release that the Walt Disney Company and Frito-Lay had entered into a multi-year agreement where Frito-Lay products would be featured in Walt Disney World and Disneyland Parks. Not only would Frito-Lay snacks, such as Doritos and Lay’s chips, be sold in the parks’ restaurants and snack kiosks, but Frito-Lay would also sponsor several attractions, such as the California Screamin’ roller coaster in Disney California Adventure.

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July 28

July 28, 1993 – Bank of America Ends Partnership with Disneyland

“…Walt was confident of his vision [of Disneyland], and so was Bank of America.”

On July 28, 1993, the company Bank of America cease their association with Disneyland Park. The bank had been a part of the theme park since the park’s opening, as a branch was located on Main Street. The bank was also unique in that it was one of the few banks in the country to have regular Sunday and holiday hours. The association between Disney and Bank of America goes back even earlier than 1955; Bank of America financed Snow White and the Seven Dwarfs, which began a long relationship of the bank continuing to finance animated feature films for the company. Bank of America also sponsored the it’s a small world attraction from 1966 to 1992, with the sponsorship also advertising the company’s first modern credit card BankAmericard; this card was the first credit card to be accepted at the Magic Kingdom.

July 8

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July 8, 2013 – Disney and Old Navy Announce Clothing Line Partnership

“By combining Disney storytelling with Old Navy’s relaxed, playful styles, we’ve achieved a product line that truly celebrates our classic characters.” – Jodi Rosenblatt, director of sales for Disney Consumer Products

On July 8, 2013, Old Navy announced a special partnership with Disney through the creation of a new clothing line called “Mickey Through the Decades.” The line features rare artwork from the Walt Disney Archives to highlight the changes Mickey and the gang have gone through over the years. Prices for the clothes ranged from around $13 to $15; during the sale of the shirts, customers could enter to win a custom Disney tour and download several digital Disney items.