July 8, 2013 – Disney and Old Navy Announce Clothing Line Partnership
“By combining Disney storytelling with Old Navy’s relaxed, playful styles, we’ve achieved a product line that truly celebrates our classic characters.” – Jodi Rosenblatt, director of sales for Disney Consumer Products
On July 8, 2013, Old Navy announced a special partnership with Disney through the creation of a new clothing line called “Mickey Through the Decades.” The line features rare artwork from the Walt Disney Archives to highlight the changes Mickey and the gang have gone through over the years. Prices for the clothes ranged from around $13 to $15; during the sale of the shirts, customers could enter to win a custom Disney tour and download several digital Disney items.
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