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August 5

August 5, 2004 – The Disney Dream Desk PC is Unveiled in New York City

“At the core of Disney is our mission to entertain and enlighten audiences through products that spark the imagination.” – President and COO Bob Iger

On August 5, 2004, the newest creation from Disney, the Disney Dream Desk PC, was unveiled in New York City. Designed for children or family use, the PC features an LCD flat screen monitor, embedded speakers, a DVD player, a CD burner, a multimedia keyboard, and a digital pen. The PC also features a variety of Disney programs and applications designed to nurture users’ creativity and imagination, including Disney Mix and Disney’s Adventures in Typing with Timon & Pumbaa. Retailing at about $600, the computer was jointly designed by Disney and frog design, and was built by Medion AG. There were also some parental controls added to the operating system, including an Internet filter, email filer, spam blocking, and pop-up window blocking. Alongside Iger to present the new PC was Mickey Mouse, as well as the casts of Hope & Faith and One Life to Live, and children from the Lincoln Square Neighborhood Center.

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