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August 6

August 6, 2010 – The Third Redesigned Disney Store Opens in Santa Monica

“…you guys are going to be amazed at all of the Disney magic and innovation packed into one store.” – Jim Babcock, Disney Consumer Products Internal Communications Director

On August 6, 2010, the grand opening of the third redesigned Disney Store was held in Santa Monica, California. Attending the store opening were Jim Fielding, president of Disney Store Worldwide; Molly Adams, VP and General Manager or Marketing & Merchandising; Paul Gainer, VP of Disney Store Operations; and of course, Mickey and Minnie Mouse. Locate just blocks of Santa Monica Pier, the redesigned store features several new elements to make the store another entertaining point of the area.

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