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Tag Archives: Merchandise

August 8

August 8, 1907 – Publisher and Disney Legend Angel Angelopoulos is Born

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“There were no strong copyright rules in Greece, at the time, like there were in France or England. Angel fought very hard to protect Disney and its characters.” – Fellow Disney Legend Armand Bigle

On August 8, 1907, Alkaios “Angel” Angelopoulos was born in Patra, Greece. After studying law and political science Athens University, he moved to Addis Ababa, Ethiopia to practice law, and wound up becoming a reporter for the International News Services (INS), reporting on major events such as the Italo-Ethopian War and the Spanish Civil War. He continued to report for the INS during World War II, where he served in the Greek Resistance forces against the Germans. In 1950, Angelopoulos switched gears, this time working as a representative of intellectual properties, creating the company Educational Materials Enterprises S.A. Disney became one his many clients in 1953, with which he worked with much enthusiasm. He created the first Greek Disney magazine, entitled Mickey Mouse Weekly, and worked to manufacture Greek Disney merchandise. His zeal did not go unnoticed, and he was then asked to head up other developing markets, including those in Yugoslavia and Egypt. Angelopoulos was also instrumental in fighting the sale of pirated Disney merchandise in Greece, allowing Disney licensees to thrive. Known for his love of learning, he assisted Roy O. Disney in completing Walt’s dream of building the California Institute of the Arts, which was finally founded in 1970. Angelopoulos continued to work with intellectual properties into his 80s, and passed away in 1990 at the age of 82. He was honored as a Disney Legend in 1997.

June 4

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June 4, 1991 – Company D Opens in the Team Disney Building

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On June 4, 1991, the cast member store Company D opened in the Team Disney Building, located in Walt Disney World. This is the second Company D store, with the first opening in Disneyland in 1988, and a third opening in Epcot in 1992. Specialty merchandise is made available for Disney Cast Members, ranging from Cast Member exclusive pins to t-shirts; this merchandise is highly sought after by collectors.

May 29

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May 29, 1987 – The Fantasyland Store Briar Rose Cottage Opens in Disneyland

On May 29, 1987, the shop Briar Rose Cottage opened in Disneyland’s Fantasyland. The store replaced Mickey’s Christmas Chalet, and specialized in Disney figures and specialty merchandise. It closed on July 15, 1991, and was replaced by the Disney Villains store.

March 22

March 22, 1975 – The Lake Buena Vista Village Opens at Walt Disney World

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“…Shopping took on a whole new meaning as the Lake Buena Vista Shopping Village…opened.”

On March 22, 1975, the Lake Buena Vista Village area opened at Walt Disney World. The village area was comprised of a few dozen shops around a lagoon, including Toys Fantastique, and The Pottery Chalet. The area has evolved several times, beginning in 1977, when it was renamed Walt Disney World Village and became more focused on being a shopping experience for Walt Disney World guests. In 1984, more attractions and events were added to the area to keep guests of the park on property; in 1986, an area for adults known as Pleasure Island was introduced, and the shopping area was renamed Disney Village Marketplace. In 1995, Pleasure Island was combined with Disney Village Marketplace to become on Downtown Disney area, and was expanded even further with the addition of World of Disney character store and the upgrade of the AMC Theaters. In 2013, it was announced that the area would be expanded again and be renamed as Disney Springs.

January 28

January 28, 1939 – Imagineer and Disney Legend Ralph Kent is Born

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“He said he `fell under the spell’ of Disney when he saw Pinocchio, and much of his 41 years at Disneyland and Walt Disney World was involved in various artistic usages of the Disney characters for marketing, merchandising and Imagineering.” – Imagineer and Disney Legend Marty Sklar

On January 28, 1939, Ralph Kent was born in New York. At age 10, he was so enamored with Disney that he created a giant mural of popular Disney characters in his basement. Kent also sent a letter to Walt Disney the same year, as he wanted to work for the Disney Studios. After studying art at the University of Buffalo Albright Art School, he joined the Army in 1960, working on illustrations for military training films. In 1963, Kent achieved his dream of working at Disney when he was hired to work at Disneyland as a marketing production artist, working on marketing materials for several popular attractions. Kent also designed the first set of limited-edition Mickey Mouse watches for adults, which immediately gained popularity. Over his 41 year career with the company, Kent was known as the “Keeper of the Mouse,” as he was one of the handlers for Mickey Mouse, keeping the wholesome image of the character; this title was evident in 1990, when Kent joined the Disney Design Group as a corporate trainer, teaching new artists the proper way of animating the popular characters. Kent retired from Disney in 2004, and was inducted the same year as a Disney Legend. Kent passed away at the age 68 in 2007.

January 27

January 27, 1892 – Merchandising Executive and Disney Legend Kay Kamen is Born

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“This was Kay Kamen’s genius, of tying products together and promoting the wonderful property.” – Mickey Mouse Collector Bernie Shine

On January 27, 1892, Herman “Kay” Kamen was born in Baltimore, Maryland. He began his career as a hat merchant before moving to advertising. In 1932, Kamen contacted Walt Disney about potential merchandising opportunities for Mickey Mouse, and two days later, Kamen met Walt and Roy in California, where they inked a deal to make Kamen the sole licensing representative for the Walt Disney Studios. In a span of three years, the number of Mickey Mouse products skyrocketed to the thousands, ranging from toys, games, books, watches, and more. Kamen also created a catalogue of Mickey Mouse merchandise in 1934, with seven issues to follow. The most well-known piece of the entire catalogue would be Kamen’s deal with Ingersoll-Waterbury Clock Company, creating the Mickey Mouse watch. The watches were a huge success, saving the company from bankruptcy. Kamen took his merchandising skills to other characters in the Disney line, including Donald Duck and the Seven Dwarfs; when Snow White and the Seven Dwarfs was released, Kamen already had an extensive merchandising campaign at the ready, which was the first instance of tying merchandise to a film. In 1949, Kamen’s life and career were cut short when he was killed in a plane crash over Spain. For his work in Disney merchandising, he was posthumously awarded as a Disney Legend in 1998.

January 9

January 9, 1976 – The Disneyana Shop Opens on Disneyland’s Main Street

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“For collectors and the curious alike.”

On January 9, 1976, the Disneyana Shop opened on Main Street of Disneyland. The store featured rare and valuable pieces of Disneyana; after a few years, however, it became increasingly difficult to find pieces to sell. With this and other problems, the shop decided to change tactics and sell only limited edition pieces and collectables. The store has moved several times since its opening: once on May 30, 1986 to across the street to where the former jewelry shop resided, also on April 14, 2013, to replace the Disney Gallery location. Disneyana shops have been opened in other Disney Parks, with Walt Disney World’s opening in 1983 (and closing in 1996), and Disneyland Paris’ opening in 1992.

December 18

December 18, 1992 – The It’s a Small World Toy Shop Opens in Disneyland’s Fantasyland

Small World Toy Shop

“Come visit the best store for good girls and boys!”

On December 18, 1992, the It’s A Small World Toy Shoppe opened in Disneyland’s Fantasyland, just outside the exit for the attraction of the same name. The store was originally sponsored by Mattel, and features products from the company, including Hot Wheels and Disney Princess dolls.

November 21

November 21, 1986 – The Souvenir Shop The Star Trader Opens in Disneyland

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On November 21, 1986, the Disneyland souvenir shop The Star Trader opened in Disneyland’s Tomorrowland. Formerly The Character Store, which opened in 1967, it was remodeled to be the shop for the Star Tours attraction, and boasts a large amount of Star Wars merchandise that can only be found in the Disney parks. It was remodeled in 2011, coinciding with the upgrades to the Star Tours attraction, with an addition of an X-Wing fighter, along with other special Star Wars themed surprises.

November 13

November 13, 1917 – Disney Legend and European Managing Director of Merchandise Armand Bigle is Born

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“Of all [Disney’s] many merchandising success stories around the world, none surpasses Armand Bigle’s success in France.” – Jimmy Johnson, Disney Legend

On November 13, 1917, Armand Bigle was born in Paris, France. After graduating with a degree in law from the University of Paris, he worked for Opera Mundi as a war correspondent during WWII, reporting on Belgium and Holland. After interviewing Walt Disney for an article in 1946, Disney soon after contacted him about a possible job opportunity. His first work for the company was forming his own company, Screpta Brussels, which served as the marketing middleman for Walt Disney Productions; he also created the Mickey Mouse Magazine, which reached a record 60,000 issues a week in sales. In 1949, Bigle was tapped by Roy O. Disney to consider accepting a job in commission sales, as there was no market in Europe at the time for Disney merchandise, and there was no salary offered. Bigle accepted, and opened the door to several countries, ranging from Russia, Greece, Indonesia, and the Middle East. His challenge was convincing these countries that were still recuperating from the war that the sale of Disney merchandise would improve their sales. At one point, Snow White and the Seven Dwarfs reached the top of the box-office in France, outgrossing the latest James Bond feature, thanks to Bigle’s efforts. Bigle spent over forty years at the Disney Studios before retiring in 1988, and was honored as a Disney Legend in 1997. He passed away in 2007.