April 25, 1988 – Michael Eisner and Mickey Mouse Appear on the Cover of Time Magazine
“Why is this mouse smiling?”
On April 25, 1988, the cover of Time magazine featured Mickey Mouse and then-CEO Michael Eisner, along with the cover story about how Eisner had taken the company and turned it into a $3 billion dollar empire. Eisner, who had been CEO since 1984, grew Disney holdings significantly, including expansions of Walt Disney World and Disneyland.
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