September 2, 1987 – The Frontierland Shop Westward Ho Trading Co. Opens in Disneyland
“Wheel your wagon over to this rustic Frontierland trading post where pins are WANTED!”
On September 2, 1987, the specialty store Westward Ho Trading Co. opened in Disneyland’s Frontierland. Replacing the former Frontier Trading Post, this store caters to Disney pin collectors, selling a variety of pins, ranging from general to limited edition, as well as pin accessories, Vinylmation, and other park collectibles.