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April 3

April 3, 1953 – Walt Disney Signs Legal License for Use of His Name

“Disney’s name as used herein, includes all forms and variations of his name…”

On April 3, 1953, Walt Disney signed a legal license that would grant him all commercial uses of his name to Walt Disney, Incorporated; this was the first step in ensuring that Disney would be able to control his films, televisions shows, and eventually the parks. This was a historic event in entertainment history, as this contract paved the way for Disney to become the global empire it is today. This agreement also helped pave the way for Disney to create his own distribution company, Buena Vista Distribution, as RKO was crumbling quickly after being acquired by Howard Hughes.

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