October 9, 1988 – The Magical World of Disney Premieres on NBC
“Welcome to the Magical World of Disney.”
On October 9, 1988, the newest iteration of the Disney anthology series, The Magical World of Disney, premiered on NBC. This was the third title of the second era of the series, and ninth overall. NBC had dropped the anthology in 1981, but had renewed interest in the broadcast in 1988 after significant changes within the Disney Company; CEO Michael Eisner continued to present the broadcast after starting hosting duties in 1986 with The Disney Sunday Movie. Unfortunately, the series ran into ratings problems during its run, and ended its run on September 9, 1990. The program block was moved back to the Disney Channel on September 23, 1990.