February 5, 2007 – Disney Announces Creation of ImageMovers Digital
On February 5, 2007, Disney announced the setup of a joint venture with director Robert Zemeckis, known as ImageMovers Digital. The goal of the studio was to develop 3D animated features using performance capture technology, which was used in Zemeckis’ film The Polar Express. Disney had been interested in expanding into 3D technology, as the 3D version of Chicken Little had been profitable for the studio. The first film released by the venture was A Christmas Carol in 2009, which was a box office success. However, the studio closed after the box office bomb of their second film, Mars Needs Moms.