December 4, 2012 – Disney Announces Distribution Deal with Netflix
“Disney and Netflix have shared a long and mutually beneficial relationship and this deal will bring to our subscribers, in the first pay TV window, some of the highest-quality, most imaginative family films being made today.” – Ted Sarandos, Netflix Chief Content Officer
On December 4, 2012, Disney announced a deal with the online streaming service Netflix, making them the exclusive U.S. subscription television service for Disney films, which includes the Disney catalog, but films from four of Disney’s subsidiaries: Pixar, Marvel, Disneynature, and Disney Animation. This deal was reached after Netflix’s contract with Starz expired in February, 2012. The exclusive part of the deal begins with Disney films released in 2016, although Netflix is currently streaming several Disney animated classics and direct-to-video titles. This deal did not include a DVD component. After announcing the deal to the media, Netflix shares rose 14%. It was estimated that the company would be paying over $350 million a year for the Disney catalog.