October 17, 2007 – Disney Announces Overhaul of Disney’s California Adventure Park
“They’re trying to give it some heart…right now, you go through California Adventure once, and that’s about it.”
On October 17, 2007, The Walt Disney Company announced plans to overhaul its California Adventure Park in Anaheim, California. The park, barely six years old at the time of the announcement, was considered a disappointment from financial and anticipation standpoints, with crowd numbers well below expected. Attempts had already been added to make the park more of a draw, including the addition of the popular Twilight Zone Tower of Terror, but the park still faced a host of criticisms. The overhaul, which would include elements of classic Hollywood, as well as a section dedicated to popular Pixar characters, was estimated to cost 1.1 billion, almost the same amount as it cost to build the park in the first place.