September 13, 1999 – Discover Magazine Acquired by Disney
“Science for the curious.”
On September 13, 1999, Disney acquired the science magazine Discover, which was originally created by Time, Inc. The magazine was originally created in 1980 by Time Magazine editor Leon Jaroff, who discovered that Time would sell the most issues when the cover featured a something scientific. The magazine changed hands several times before the Disney acquisition, in which Disney added it to the Disney Publishing group and moved the main office to join Disney’s in Burbank. Disney would eventually sell the magazine to Bob Guccione Jr. and other private equity partners in 2005.