April4, 1944 – Snow White and the Seven Dwarfs is Reissued to Theaters
“Snow White and the Seven Dwarfs is more than a great picture, it’s an experience in happiness.”
On April 4, 1944, Disney’s first full-length animated feature film Snow White and the Seven Dwarfs was reissued to theaters for the first time. Almost seven years after its first release, the rerelease was a gamble taken by the studios as they tried to make some money during the war years. Pinocchio and Fantasia had not been as financially successful as Walt Disney had hoped, though Dumbo managed to be another smash for the studio; unfortunately, shortly after its release was the attack on Pearl Harbor, and the entrance of the United States into World War II. The loss of the European markets hurt the Disney Studios deeply, with the war instructionals and propaganda films not providing enough income to keep the studios in business. The film has since been reissued seven times since.