March 15, 2006 – High School Musical is the First Film Released on iTunes
“First came the songs, then music videos and TV shows, and now Apple may be bringing movies to your home computer or video iPod.”
On March 15, 2006, Apple announced that Disney Channel’s hit film High School Musical would be iTunes’ first available feature-length movie. The movie, available for $9.99, was the first step in a grand-scale iTunes Movie service, though some critics saw the move as a vehicle for Apple and Disney to test joint projects. Disney, at the time, admitted that the TV movie would be the only release from the studio on the digital format.