August 7, 1946 – The Special Pluto Short Film A Feather in His Collar is Delivered to the Community Chests of America
“That’s the spirit, Pluto! Thank you!”
On August 7, 1946, the special short film A Feather in His Collar was delivered to the Community Chests of America. During World War II, Disney characters were used frequently to encourage viewers to support the war effort, from buying war bonds to paying their taxes. This short film used Pluto to encourage people to donate to their local Community Chests.
The advertisement begins with Pluto sleeping in his doghouse when his nose is splashed with billboard paste. He sleepily looks up to see an ad asking people to give to their Community Chest. Pluto decides to open his safe and donate several of his bones, and is awarded with a red feather placed in his collar. Inspired, Pluto walks around town advertising for people to give to their Community Chest.