August 31, 2009 – Disney Announces the Acquisition of Marvel Entertainment
“Marvel’s brand and its treasure trove of content will now benefit from our extraordinary reach.” – Bob Iger, CEO of the Walt Disney Company
On August 31, 2009, The Walt Disney Company announced a surprise deal to acquire Marvel Entertainment for $4 billion in cash and stock. The deal allows Disney to take Marvel’s cast of characters across the different media platforms Disney has at their disposal; Iger told investors that Pixar was especially excited about the opportunities this acquisition could produce. Disney also noted that they plan to bring to the forefront many characters from the Marvel library that weren’t well known. When the deal was announced, the Marvel stock shot up 26%.
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Wow, it’s been 4 years already?