May 29, 1998 – Disney Places Mulan Merchandise in Disney Stores
“From Disney’s 36th animated feature, Mulan, comes an all new musical masterpiece that will capture the emotion and adventure of this compelling film.”
On May 29, 1998, to promote the upcoming animated feature film Mulan, Disney Stores released special merchandise inspired by the film. Pieces ranged from costumes, to plush toys of characters such as Mushu, to dolls of the titular character. The film would go on to be released on June 5, 1998.
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