April 26, 2018 – The Disney-Pixar Toy Story Land Expansion of Shanghai Disney Opens
“We’re incredibly proud of the success of this one-of-a-kind, world-class destination and we are thrilled to give our Chinese guests even more to explore and enjoy at the resort with the addition of a spectacular new land based on Pixar’s beloved Toy Story characters.” – Bob Iger, CEO of the Walt Disney Company
On April 26, 2018, the first major expansion of the Shanghai Disneyland park, known as Disney-Pixar Toy Story Land, opened. Shanghai Disneyland, open since 2016, had quickly become the most successful theme park to open in China; likewise, the Toy Story franchise had a huge impact on China, with Toy Story 3 becoming the highest-grossing Pixar film in China at the time. The expansion gave guests the illusion of being the size of a toy as they travel through the exquisitely decorated area, meeting characters from the film and having unique dining experiences. Similar expansions were also built in Walt Disney World and Disneyland Resorts, to much success. The grand opening ceremony featured CEO Bob Iger among a variety of local Chinese government officials and honored guests.
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