December 1, 2012 – The Lion King Pop-Up Exhibit Opens in New York City
“This new interactive attraction gives visitors a unique chance to extend their Broadway experience outside the theater, creating longer-lasting memories of this iconic show.” – First Vice President of Communications for NYC & Company, Christopher C. Heywood
On December 1, 2012, Disney Theatrical Group opened a special immersive “pop-up” exhibition to celebrate the Broadway smash production of The Lion King, known as “Inside the Lion King.” Considered the first of its kind, the exhibit gave travelers a chance to see over 100 items relevant to the creation of the show, ranging from shadow puppets to props, with the ability to see details that aren’t readily noticed from the theater seats. The exhibit also includes interactive elements, such as touch screen presentations of concept sketches and models, and photograph opportunities with set pieces.