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April 21

April 21, 2004 – Apple and Disney Announce Deal for Buena Vista Music Group Catalog

“Now iTunes users can add these timeless Disney songs to their music libraries and enjoy them wherever they go on their iPods.”

On April 21, 2004, Apple announced that they had teamed up with Disney’s Buena Vista Music Group, with Apple getting exclusive rights to the Walt Disney Records catalog, ranging from the animated feature films to featured artists in the Hollywood Records label. The catalog was added to its own genre page within the iTunes music store, labeled as “Disney.” Disney chose to work with Apple, as Apple was the leading global online music store, and provided Buena Vista Music Group another avenue to make Disney’s music accessible to consumers.

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