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March 2

March 2, 1957 – Disneyland Records Runs an Advertisement in Billboard

“Disneyland Records presents 3 exciting new albums”

On March 2, 1957, Disneyland Records ran an advertisement in Billboard magazine. The record label was founded in 1956, and had trouble appealing to adults. This advertisement was part of Disney’s campaign to appeal to adult record buyers, rather than children, and featured records by Fess Parker, Frances Archer and Beverly Gile, and a compilation record called “Echoes of Disneyland.” With the help of record producer Tutti Camarata, Disneyland Records was able to change public perception of its output from kiddy fare to a legitimate player in the record game.


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