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October 22

October 22, 1969 – WED Enterprises Signs Deal with Florida Citrus Commission

On October 22, 1969, an official contract between WED Enterprises and the Florida Citrus Commission (FCC) was signed, with FCC sponsoring an attraction within the upcoming Florida theme park. The FCC would go on to sponsor the pavilion in Adventureland that housed Walt Disney World’s version of The Enchanted Tiki Room, known as The Tropical Serenade, as well as the Sunshine Tree Terrace. To help advertise the deal, WED Enterprises created a mascot for the area known as the Orange Bird, which was also used by FCC to promote Florida citrus.

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