July 19, 2002 – The Specialty Store Once Upon a Toy Opens in Downtown Disney
“Stroll through the ultimate shop for all things play!”
On July 19, 2002, the specialty store Once Upon a Toy opened in Walt Disney World’s Downtown Disney Marketplace. The 16,000-square-foot store specializes in Disney, Marvel, and Star Wars toys, ranging from plush to board games. The store also serves as where Duffy the Bear originated.