April 30, 2009 – Disney Announces Partnership with Hulu
“…Disney has sought to meet the constantly evolving viewing habits of our consumers, and today’s Hulu announcement is the next important step in that ongoing journey.” – Bob Iger, President and CEO of The Walt Disney Company
On April 30, 2009, a press release was presented by Hulu announcing the partnership between Disney through the subsidiary ABC Enterprises Inc. This partnership made popular ABC and Disney shows available to viewers, including Lost, The Wizards of Waverly Place, and The Secret Life of the American Teenager. This included full-length episodes from ABC, ABC Family, ABC Daytime, SOAPnet, Disney Channel, and from the Walt Disney Studios itself. Through this transaction, Disney also became an equity partner with Hulu, gaining three seats on the board: one for Iger; once for Anne Sweeney, co-chair of Disney Media Networks and president of the Disney/ABC Television Group; and Kevin Mayer, executive vice president of Corporate Strategy, Business Development & Technology.