February 25, 2014 – The Digital Streaming Service Disney Movies Anywhere Launches
“Enjoy your Disney, Pixar, and Marvel movies anywhere you go.”
On February 25, 2014, the digital streaming service Disney Movies Anywhere launched on the Apple platform, working with iTunes and running on Apple products; it has since been updated to work with Google Play and VUDU. The service works with Disney Movie Rewards, where fans enter special codes within their Blu-Ray purchases that include a digital copy of the film, giving them a separate digital copy that can be played on mobile devices at any time through this film repository. The service also provides parents with parental controls, and directs users as to where they may purchase any Disney movies they do not currently have.